Summary created by Smart Answers AI
In summary:
- Macworld reports that August will be crucial for Apple rumors despite no new hardware releases, as increased iPhone and Apple Watch production leads to significant leaks.
- Apple TV+ launches Ted Lasso season 4 on August 5, while Apple Arcade adds new games including Madden NFL 27 Arcade Edition on August 6.
- Tim Cook steps down as CEO on September 1 with John Ternus taking over, as Apple continues refining OS 27 betas ahead of major fall announcements.
Ever since Apple pulled out of Macworld New York back in 2023, August is traditionally a pretty slow month for Apple releases, but it’s a big one for the Apple rumor mill.
We don’t expect any new hardware this month with the looming iPhone/Apple Watch event coming in September. If you like your surprises spoiled, though, August is a good month for Apple rumors. Production will kick up for the new iPhones and Apple Watches, and sometimes other hardware that Apple plans to release in the fall. And with large-scale manufacturing comes leaks.
So August will probably be the month we get our best picture of the upcoming iPhones, Macs, and other devices Apple has planned for release this fall. Plus, the new operating systems are well into their public beta testing process—those will continue, but there probably won’t be any big surprises.
This will be Tim Cook’s last month as CEO, as John Ternus will take over the role on September 1. Oh, and Ted Lasso is back!
OS 27 beta testing continues
We don’t expect any new hardware in August (not with the big September iPhone event so close), but there will be plenty of software to check out if you participate in the beta program.
We’re currently at the fourth beta release for all the OS 27 updates: iOS, macOS, iPadOS, watchOS, visionOS. New releases go out to developers every two weeks or so, with the public beta testers getting the same builds a day or two later. So expect two more beta releases in August, potentially three.
At this point, most of the big features and changes in the OS 27 betas are already here, and Apple is just refining things, fixing bugs, and optimizing performance. We’ll be scouring the builds for potential hidden information about the upcoming products, too.
Services
Apple TV+
Here are the shows, series, and movies we expect to release on Apple TV+ in August. If you want to know what’s coming later, check our full guide to upcoming Apple TV+ content.
Ted Lasso (season 4): Apple’s big breakout hit show returns after a three-year hiatus. August 5
Women in Blue (season 2): Season two will follow María, now promoted to lieutenant, as she finds herself torn between the rules she’s sworn to uphold and a relentless pull toward the truth. August 12
The Dynasty: UConn Huskies: A sports documentary about the most dominant franchise in college basketball. August 21
Stillwater (season 5): Children’s animated show where a wise panda named Stillwater gives his human neighbors new perspectives on the world, themselves, and each other. Date
Dark Matter (season 2): The celebrated high-concept sci-fi series returns. August 28
Apple Arcade
Apple releases most Apple Arcade games on the first Friday of each month. Check our Apple Arcade FAQ for a full list of Apple Arcade games and more details on the service. Occasionally, games are released with no forewarning, but you’ll usually see next month’s releases listed in the Coming Soon section.
Everyday Puzzles: Mini Games+: More than ten word-based minigames with daily challenges and more. August 6
Madden NFL 27 Arcade Edition: The biggest name in American football games drops it yearly release just in time for the new season. August 6
Retro Bowl College+: An 8-bit style retro arcade football game–the Arcade version has all the paid features unlocked. August 6
Water Sort Pluzzle+: Relaxing puzzles about color sorting, mixing, and matching. August 6



