Best Apple Black Friday Deals 2026: Early U.S. & U.K. Offers

Best Black Friday MacBook deals

U.S.:

• 15-inch MacBook Air (M5, 1TB/16GB): $1,549 ($250 off, MSRP $1,799)
• 14-inch MacBook Pro (M5, 1TB, 16GB): $1,799 ($200 less than M6 model)
• 16-inch MacBook Pro (M5 Pro, 1TB): $2,749 ($250 off, MSRP $2,999)
• 16-inch MacBook Pro (M5 Max, 2TB, 36GB): $3,899 ($500 off, MSRP $4,399)

U.K.:

• MacBook Neo (512GB): £719.97 (£79 off, RRP £799)
• 13-inch MacBook Air (M5, 512GB, 16GB): £1,199 (£100 off, RRP £1,299)
• 15-inch MacBook Air (M5, 512GB, 16GB): £1,348.97 (£150 off, RRP £1,499)
• 14-inch MacBook Pro (M6, 1TB, 16GB): £1,830.97 (£168 off, RRP £1,999)
• 16-inch MacBook Pro (M5 Pro, 1TB, 24GB): £2,649.97 (£349 off, RRP £2,999)
• 14-inch MacBook Pro (M5 Max, 2TB): £3,999 (£100 off, RRP £4,099)

What you need to know…

Apple released the entry-level M6 MacBook Pro in October, while the M5 Pro and M5 Max models got a higher-end option with a touchscreen PROLED XDR display and a lighter design at a $400 premium over the existing models. If you don’t want the better display, we expect the older M5 Pro and M5 Max models to see significant savings over the Black Friday weekend.

Meanwhile, the M6 model is just a chip upgrade. An older M5 MacBook can still be good value, but a small discount alone doesn’t make it the better buy. Compare its price with the newer model with the same screen size, memory, and storage. If the difference is small, consider whether the newer model’s improvements justify the extra cost. An older model with more memory or storage may be more useful to you than a newer model at a similar price.

Even with an M5 chip, the MacBook Air is still an excellent laptop for just about everyone. Amazon already dropped prices by $200-$250 in early November, which is the lowest we’ve seen since prices went up in June. We’ve seen prices for the 13-inch model with 512GB of storage drop as low as $1,099, so we’ll be on the lookout for it to drop under $1,000. Fingers crossed.

Speaking of under $1,000, this is also the first Black Friday that Apple’s budget MacBook Neo is available. Released in March, it has an A18 Pro processor, 8GB of RAM, and 256GB of storage for $699. There hasn’t been much in the way of sales (the best we’ve seen has been about $30 off), but we’re hoping to see $50 or even $100 off over Black Friday, especially with rumors of a new model arriving early next year.

More MacBook Black Friday Deals.

Best Black Friday desktop Mac deals

U.S.:

U.K.:

What you need to know…

The iMac and Mac mini both got M6 updates this fall, with the higher-end Mac mini also getting an M5 Pro chip. Both have the same design and little more than a processor refresh. We’ve already seen up to $150 off on the M6 Mac mini, so we expect Black Friday will bring similar, if not steeper discounts.

The M6 iMac only became available for purchase in early November, and we haven’t seen any deals yet. However, Amazon still has stock of the M4 model at a $150 discount. We recommend waiting until Black Friday to see if the M6 model goes any lower.

Finally, the M5 Max and M5 Ultra Mac Studio also arrived this fall at significantly higher prices than the previous model. The M5 Max now starts at $2,499, $500 higher than before, while the M5 Ultra costs at least $5,499, a whopping $1,500 higher than the M3 Max’s $3,999 starting price. There may be deals – we’ve seen discounts as much as $200 – but if you don’t need that kind of power, you’re better off sticking with the iMac or Mac mini.

More Mac Black Friday Deals

Best Black Friday AirPods deals

U.S.:

• AirPods Pro 3: $199 ($50 off, MSRP $249) – but we’ve previously seen $169

U.K.:

• AirPods Pro 3:  £200 (£19 off, RRP £219) – we recommend waiting for a better price

Petter Ahrnstedt

What you need to know…

Apple has updated two of its AirPods models in 2026: the AirPods Max in March and the AirPods 5 in September. The AirPods Max 2 are a minor upgrade over the original model, with an H2 chip to bring better noise cancellation and long-time AirPods Pro features, including Live Translation and Adaptive Audio. They still cost $549, but we’ve already seen them drop as low as $429 during Amazon’s Prime Day sale. So be on the lookout for a Black Friday sale that pushes them under $400 for the first time.

AirPods 5, on the other hand, already got a significant price cut compared to the AirPods 4. Where Apple previously charged $129 for standard and $179 for ANC, the AirPods 5 have noise-cancellation for $129, essentially a $50 price cut. There’s also a model with a wireless charging case and on-device gesture controls for $149. We’ve yet to see any price cut on AirPods 5, but Black Friday should bring $15-$30 savings.

Rounding out the lineup is the AirPods Pro 3, which launched in September 2025 with a slightly new design, foam-infused eartips, and a heart-rate sensor. They were steadily updated with new features and are still excellent earbuds. They are regularly on sale at Amazon and other retailers for $199, and we’ve previously seen the price drop to $169.

More AirPods Black Friday Deals

Best Black Friday Apple Watch deals

U.S.:

U.K.:

• Apple Watch Ultra 3: £519 (£230 less than Apple Watch Ultra 4) – the best price we’ve seen

Mahmoud Itani / Foundry

What you need to know…

Apple has introduced the Apple Watch Series 12 and Ultra 4 this year, the latest iterations of its flagship smartwatches. Neither is a huge upgrade over the previous year’s models, but there are a couple of key reasons to upgrade. They both feature Apple’s new S11 chip with a faster Neural Engine for better AI processing, including the new Live Rewind and Siri Recap features. Previous Black Friday sales have brought savings of $50 off the Series 11 and $100 off the Ultra 3, and we expect similar discounts this year.

Apple didn’t update the SE this year, but it’s still a decent smartwatch, with an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. We expect it to drop at least $50, bringing it under $200.

More Apple Watch Black Friday Deals

Best Black Friday iPad deals

U.S.

• 11-inch iPad Air (M4, 128GB): $649.99 ($99 off, MSRP $749)
• 13-inch iPad Air (M4, 128GB): $849.99 ($99 off, MSRP $949)
• 11-inch iPad Pro (M5, 1TB): $1,699 ($100 off, MSRP $1,799)
• 13-inch iPad Pro (M5, 256GB): $1,399.99 ($99 off, MSRP $1,499)

U.K.

Foundry

What you need to know…

2026 hasn’t been a very exciting year for the iPad. In March, the iPad Air got an update to an M4 chip without much else (even the colors are the same), while the entry-level iPad and the iPad Pro are the same models introduced in 2025, with A16 and M5 chips, respectively. On top of that, all iPads got price hikes of $100-$200 in June, so you can expect to pay more than you would have last year for the same tablet, even on sale.

The lone exception is the iPad mini. In October, it got a massive overhaul with an 8.5-inch OLED display, thinner design, landscape FaceTime camera, IP68 water resistance, and an A19 Pro processor. It starts at $699 now, $200 more than the A17 Pro model that was on sale last Black Friday for $399. Amazon and others will probably be blowing out the older model, but it’s such a big upgrade, we’d recommend spending a bit more on the new model unless you find an incredible clearance sale.

More iPad Black Friday Deals

Best Black Friday iPhone deals

U.K.:

• iPhone 17 Pro Max, 1TB: £1,399 (£500 less than iPhone 18 Pro Max)
• iPhone Air, 256GB: £799 (£300 off, RRP £1,099)
• iPhone 17, 256GB: £799 (£100 off, RRP £899)
• iPhone 17, 512GB: £949 (£150 off, RRP £1,099)

David Price / Foundry

What you need to know…

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. Carriers will likely have enticing deals with trade-ins as well, but be wary of long-term contracts and terms. One opportunity worth considering is Apple’s Black Friday deal. While it hasn’t yet been announced for 2026, in 2025 you could buy an iPhone from Apple and get a gift voucher:

In the U.K. there are less limitations on the sale of iPhones so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract.

Apple only launched the iPhone 18 Pro and 18 Pro Max in September, so we don’t expect to see discounts on those handsets. But the iPhone 17, iPhone 17e and iPhone Air are all likely to see price drops. Also be on the look out for deals on the iPhone 17 Pro and Pro Max, which are no longer sold by Apple but would offer a good option to those who appreciate the extra camera on the Pro iPhone models but can’t stretch to the iPhone 18 Pro.

We recommend that when it comes to the other deals you should weigh them up against Apple’s own giveaway, once it’s announced.

More Best Apple Deals

Best Black Friday Apple accessories deals

U.S.

• Amazon, Apple Pencil Pro: $99 ($30 off, MSRP $129)
• Walmart, Apple Pencil USB-C: $69 ($10 off, MSRP $79)
• Amazon, Magic Keyboard for 11-inch iPad Air(M2/M3): $199.99 ($69 off, MSRP $269)
• Amazon, Magic Keyboard for 13-inch iPad Air(M2/M3): $249 ($70 off, MSRP $319)
• Amazon, Magic Keyboard for 11-inch iPad Pro (M4/M5): $275 ($24 off, MSRP $299)
• Amazon, Magic Keyboard for 13-inch iPad Pro (M4/M5): $289.99 ($59 off, MSRP $349)
• Amazon, Magic Keyboard Folio for iPad: $224 ($25 off, MSRP $249)
• Amazon, AirTag (2nd gen, 4-pack): $69.99 ($29 off, MSRP $99)

U.K.

• Amazon, Apple Pencil Pro: £99 (£30 off, RRP £129)
• Amazon, Apple Pencil USB-C: £69 (£10 off, RRP £79)
• Amazon, Magic Keyboard: £84 (£15 off, RRP £99)
• Amazon, Magic Keyboard with Touch ID: £130 (£19 off, RRP £149)
• Amazon, Magic Keyboard with Touch ID & Numeric Pad: £169 (£10 off, RRP £179)
• Amazon, Magic Mouse (white): £75.98 (£3 off, RRP £79)
• Amazon, AirTag (2nd gen, 4-pack): £74 (£25 off, RRP £99)

Thiago Trevisan/Foundry

What you need to know…

There are lots more Apple products you can buy to go with your new Mac, iPhone, or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, we are keeping track of everything so you can grab a discount this Black Friday.

Black Friday is usually a great time to grab a pack of AirTags – in the past we’ve seen prices dropping to $65 or £74 for a pack of four of Apple’s tracking devices. Just note that in 2026 Apple updated the AirTags, so make sure the deal you are looking at is for the 2nd generation, or that it compares favorably with the new models.

We also tend to see some nice price cuts on Apple Pencils (just make sure they work with your iPad first).

Black Friday/Cyber Monday 2025: Where to shop for Apple deals

Stay tuned to Macworld between Black Friday and Cyber Monday to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

• Apple – no direct discounts, gift card giveaway likely
• Amazon – widest range and often the deepest short-term discounts, but stock moves quickly
• Adorama – a wide range of Macs that includes older models.
• Best Buy – wide range of deals on popular Apple products
• B&H Photo: good selection of deals on MacBooks and desktop Macs
• Costco – some deals on popular Apple products, watch out for restored and older models
• Target – some deals on popular Apple products
• Walmart – some deals on popular Apple products, watch out for restored and older models

If you’re based in the U.K., you’ll find deals at the following shops:

• Apple – no direct discounts, gift card giveaway likely
• AO.com – grants larger discounts to AO members (£39.99 annually)
• Amazon – widest range and often the deepest short-term discounts, but stock moves quickly
• Argos – some discounts
• Currys – a mix of new a older models
• eBuyer – limited selection of deals, watch out for postage prices
• John Lewis – mostly current products, with a few older models
• KRCS – good selection, but not as many models as the Apple Store
• Laptops Direct – stock includes old and new models.
• Very – good selection of deals

How we pick the best Apple deals

At Macworld we’ve been covering and reviewing Apple and Apple devices for more than 40 years, from the original Macintosh to the most recent M6 MacBook Pro and iPhone 18 Pro. Our recommendations draw on hands-on reviews and price comparisons, and we use Apple products every day (and buy most of them ourselves), so we know a good deal when we see one.

With a working knowledge of everything Apple sells and decades of experience, we know when stores are inflating MSRPs or pushing “normal” sales as limited Black Friday deals. Rest assured, the listings you see here will only be for the best discounts we can find on that particular item.