iPhone 17e tidbits
- A couple of things I’ve noticed about the iPhone 17e
- It has a 4-core GPU compared to the iPhone 17’s 5 cores
- It’s got a Ceramic Shield 2 front with 3x better scratch resistance
- Same 26-hour battery life
- It has slower 15W MagSafe charging
- It doesn’t have the N1 chip
No new colors for the iPad Air
Apple’s iPad Air is available in the same four colors as the previous two models: blue, purple, starlight, and space gray. Sorry, iPad Air fans.
That’s a picture of the M3 iPad Air, but you’d never know.
Apple
iPhone 17e is here too!
Apple’s new entry-level iPhone has the C1X modem, A19 processor, MagSafe, and double the starting storage (256GB). It also now comes in a new soft pink color in addition to black and white. But it still has a notch. It starts at the same price, $599.
Apple
The M4 iPad Air has arrived!
Apple has announced the new iPad Air with an M4 chip, N1 and C1X modem for 5G and WiFi 7, and 12GB of RAM for the same $599 and $799 starting prices.
30 minutes away!
The first round of new products should arrive at the top of the hour on Apple.com and the Apple Newsroom. iPhone 17e? iPad Air? MacBooks!? We’ll know soon.
First products expected at 9 am ET
Based on previous announcements, we expect Apple to unveil the first of its new products on Apple.com at 9 am ET (6 am PT/2 pm GMT). So stay tuned!
A MacBook under $599?
Bloomberg’s Mark Gurman reports that Apple believes its new MacBook is “incredible value” and that it will “drive a serious number of switchers from Windows machines and Chromebooks.” This could just be Apple’s own hype machine at full tilt, but it could also signal that the new MacBook will be cheaper than we think. Could $499 be possible?
Apple Stores ready for big crowds
According to Bloomberg’s Mark Gurman, Apple expects a “major rush” of customers at its stores following this week’s announcements. I assume that’s because everyone will want to check out the new low-cost MacBook, because I doubt people will be rushing to get a look at the M4 chip in the iPad Air.
Apple March ‘experience’ event: What to expect
While Apple is promising a week of announcements, that really just means Monday, Tuesday, and Wednesday. But those three days will be filled with lots of new products. We’re expecting numerous updates to existing devices, including:
Welcome to the Apple experience live blog!
Starting this morning, Apple will unveil a variety of new products over the course of the next three days. We expect products to arrive at 9 am ET, so stick around for the news, come back for the analysis of what Apple releases, and check out our social media sites (Facebook, Threads, and Bluesky) to join the conversation.



