Apple Black Friday Deals 2025: Save on iPad, AirPods, Mac, Apple Watch

Black Friday MacBook Air and MacBook Pro deals

Apple released the new M5 MacBook Pro in October, but still sells M4 Pro and M4 Max models as well as the M4 MacBook Air. The new M5 model is mostly a chip refresh, so we’ll spotlight any significant discounts on the M4 model as well. The M4 models are all excellent laptops, especially if you can save $200 or more.

U.S.

• Amazon, 13-inch M4 MacBook Air (256GB): $749 ($250 off, MSRP $999)
• Amazon, 13-inch M4 MacBook Air (512GB/24GB): $1,149 ($250 off, MSRP $1,399)
• Amazon, 15-inch M4 MacBook Air (256GB/16GB): $949 ($250 off, MSRP $1,199)
• Amazon, 15-inch M4 MacBook Air (512GB/16GB): $1,149 ($250 off, MSRP $1,399)
• Apple, $200 gift card with MacBook Air M4

• Amazon, 14-inch M5 MacBook Pro (512GB/16GB RAM): $1,442 ($157 off, MSRP $1,599)
• Amazon, 14-inch M5 MacBook Pro (1TB/16GB RAM): $1,638 ($161 off, MSRP $1,799)
• Amazon, 14-inch M4 MacBook Pro (512GB): $1,349 ($250 off, MSRP $1,599)
• Amazon, 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,748 ($251 off, MSRP $1,999)
• Amazon, 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,189 ($310 off, MSRP $2,499)
• Amazon, 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,499 ($500 off, MSRP $3,999)
• Apple, $250 gift card with MacBook Pro M4 Pro and M4 Max

U.K.

• Amazon, 13-inch MacBook Air, M4 (256GB/16GB RAM): £849 (£150 off, RRP £999) BLACK FRIDAY DEAL
• KRCS, 13-inch MacBook Air, M4 (1TB/16GB RAM): £1,259.10 (£139 off, RRP £1,399)
• KRCS, 13-inch MacBook Air, M4 (512GB/24GB RAM): £1,259 (£140 off, RRP £1,399)
• Amazon, 15-inch MacBook Air, M4 (256GB/16GB RAM): £1,079.97 (£119 off, RRP £1,199)
• KRCS, 15-inch MacBook Air, M4 (, 512GB/16GB RAM): £1,259 (£140 off, RRP £1,399)

• KRCS, 14-inch M5 MacBook Pro (512GB/16GB RAM): £1,439.10 (£160 off, RRP £1,599)
• Amazon, 14-inch M4 Pro MacBook Pro (512GB/24GB RAM): £1,750 (£250 off, RRP £1,999)
• Amazon, 14-inch M4 Pro MacBook Pro (1TB/24GB RAM): £2,119.97 (£279 off, RRP £2,399)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/24GB RAM): £2,194.99 (£304 off, RRP £2,499)
• Amazon, 16-inch M4 Pro MacBook Pro (512GB/48GB RAM): £2,650 (£249 off, RRP £2,899)
• Apple, £200 gift voucher with MacBook Pro M4 Pro and M4 Max

Black Friday iMac and Mac mini deals

The iMac and Mac mini received an M4 update in October 2024, with the Mac mini also getting a dramatic redesign that shrunk the case down to just 5 inches. We don’t know if they will be getting M5 chips, but if they are, they won’t arrive until 2026, and it likely won’t be much more than a faster chip. So we recommend picking up one of these deals if you’re looking for a Mac desktop.

U.S.

• Amazon, M4 Mac mini (256GB): $479 ($120 off, MSRP $599)
• Amazon, M4 Mac mini (24GB RAM, 512GB): $870 ($129 off, MSRP $999)
• Amazon, M4 Pro Mac mini (24GB RAM, 512GB): $1,199 ($200 off, MSRP $1,399)
• Amazon, M4 iMac (8-core GPU, 256GB): $1,149 ($150 off, MSRP $1,299)
• Amazon, M4 iMac, 10-core GPU, 256GB): $1,349 ($150 off, MSRP $1,499)
• Apple, $100 gift card with Mac mini
• Apple, $120 gift card with iMac

U.K.

• Amazon, M4 Mac mini, 256GB/16GB RAM, £499 (£100 off, RRP £599) BLACK FRIDAY DEAL
• Amazon, M4 Mac mini, 512GB/16GB RAM, £699(£100 off, RRP £799)
• Amazon, M4 Mac mini, 512GB/24GB RAM, £899 (£100 off, RRP £999)
• Amazon, M4 Pro Mac mini, 512GB/24GB RAM, £1,269 (£130 off, RRP £1,399)
• Apple, £80 gift voucher with Mac mini
• KRCS, M4 iMac (8-core GPU, 256GB/16GB RAM), £1,169 (£130 off, RRP £1,299)
• KRCS, M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)
• KRCS, M4 iMac (10-Core GPU, 512GB RAM) £1,529 (£170 off, RRP £1,699)
• Apple, £120 gift voucher with iMac

Black Friday AirPods deals

Apple released the AirPods Pro 3 in September 2025, with a slightly new design, foam-infused eartips, a heart-rate sensor, and the same $249 price tag in the U.S., while the price in the U.K. dropped to £219 from £229. Even the AirPods 4 are relatively new, arriving in late 2024.

We usually see the best savings on AirPods over Black Friday weekend, rather than in the run up to the event, but once they arrive, the deals are tremendous. Look for the newer AirPods Pro 3 at a modest $30-$50 off, but other models could get deep discounts. We expect to see AirPods Pro 2 as low as $150, AirPods 4 dropping under $85 for the first time, and AirPods 4 with active noise cancellation at or near $100.

Petter Ahrnstedt

U.S.

• Walmart, AirPods Pro 2: $139 ($110 off, MSRP $249)
• Amazon, AirPods 4: $80 ($49 off, MSRP $129)
• Amazon, AirPods 4 (with ANC): $100 ($79 off, MSRP $179)
• Amazon, AirPods Max: $430 ($119 off, MSRP $549)
• Amazon, AirPods Pro 3: $220 ($29 off, MSRP £249)
• Amazon, Wired EarPods (USB-C): $13.32 ($5.68 off, MSRP $19)
• Apple, $25 gift card with AirPods 4 or ANC
• Apple, $50 gift card with AirPods Pro 3

U.K.

• Amazon, AirPods Pro 2 (USB-C case): £169 (£30 off, new RRP £199, AirPods Pro 3 are £219) BLACK FRIDAY DEAL
• Amazon, AirPods Pro 3: £219 (£0 off, RRP £219)
• Amazon, AirPods 4: £99 (£20 off, RRP £119) BLACK FRIDAY DEAL
• Amazon, AirPods 4 (with ANC): £149 (£20 off, RRP £169) BLACK FRIDAY DEAL
• Apple, £20 gift voucher with AirPods 4 or ANC
• Apple, £40 gift voucher with AirPods Pro 3

Black Friday Apple Watch deals

Mike Sawh

Apple launched the Apple Watch Series 11 in September, but there aren’t many exclusive new features beyond better battery life and 5G networking. The two new health features, hypertension alerts and Sleep Score, are also available on the Series 10, and there isn’t a new color this year. We don’t think Series 9 or 10 users need to upgrade, but if you want one, we are seeing savings of around $50, which is a great price for such a full-featured watch.

The Ultra 3 got a slightly better update, with a larger screen, satellite connectivity, 5G, and 42 hours of battery life. We’re looking for at least $50 off, but be on the lookout for deals as low as $699.

Surprisingly, the SE 3 got the biggest update of all, gaining an always-on display, temperature sensor, a faster chip, on-device Siri, and fast charging. The SE 3 for under $200 is a fantastic deal, and one we’d recommend for nearly every buyer.

U.S.

• Amazon, Apple Watch Series 11 (42mm): $349 ($50 off, MSRP $399)
• Amazon, Apple Watch Series 11 (46mm): $379 ($50 off, MSRP $429)
• Amazon, Apple Watch SE 3 (40mm): $200 ($49 off, MSRP $249)
• Amazon, Apple Watch SE 3 (44mm): $230 ($49 off, MSRP $279)
• Amazon, Apple Watch Ultra 3: $780 ($20 off, MSRP $799)
• Apple, $50 gift card with Apple Watch SE 3 and Series 11

U.K.

In the U.K., Apple cut the Apple Watch Series 11 and Ultra 3 prices by £30 and £50 compared to the previous generation when they were introduced. Keep this in mind when shopping, because some stores might make savings appear to be larger than they actually are.

• Amazon, Apple Watch Ultra 3: £719 (£30 off, RRP £749)
• KRCS, Apple Watch SE 3 (40mm): £215 (£4 off, RRP £219)
• Amazon, Apple Watch SE 3 (44mm): £239 (£10 off, RRP £249)
• Argos, Apple Watch Ultra 2: £599 (£200 off, RRP was £799, Ultra 3 is £749)
• Currys, Apple Watch Series 10 (42mm) GPS: £279 (£120 off, was £399, Series 11 is £369)
• Currys, Apple Watch Series 10 (46mm) GPS: £299 (£130 off, was £429, Series 11 is £399)
• Apple, £40 gift voucher with Apple Watch SE 3 and Series 11

Black Friday iPad deals

Apple updated the iPad Air with an M3 chip and the iPad Pro with an M5 chip this year. Otherwise, Apple’s tablet lineup remains the same, so expect to see $100-$150 off most models, with the A16 iPad possibly dropping down to $279 or lower.

Foundry

U.S.

• Amazon, iPad (A16, 128GB): $279 ($70 off, MSRP $349)
• Amazon, iPad mini (A17 Pro, 128GB): $399 ($100 off, MSRP $499)
• Amazon, 11-inch M3 iPad Air (128GB): $449 ($150 off, MSRP $599)
• Amazon, 13-inch M3 iPad Air (128GB): $649 ($150 off, MSRP $799)
• Amazon, 11-inch M5 iPad Pro (256GB): $899 ($100 off, MSRP $999)
• Amazon, 13-inch M5 iPad Pro (256GB): $1,195 ($104 off, MSRP $1,299)
• Amazon, 11-inch M4 iPad Pro (512GB): $1,049 ($150 off with coupon, MSRP $1,199)
• Amazon, 13-inch M4 iPad Pro (256GB): $1,049 ($250 off with coupon, MSRP $1,299)
• Apple, $100 gift card with iPad Air
• Apple, $50 gift card with iPad and iPad mini

U.K.

• Amazon, 11-inch M5 iPad Pro (128GB): £944 (£55 off, RRP £999)
• KRCS, 13-inch M5 iPad Pro (128GB): £1,273 (£26 off, RRP £1,299)
• Amazon, iPad (A16, 128GB): £299 (£30 off, RRP £329)
• Amazon, iPad mini (A17 Pro, 128GB): £461 (£38 off, RRP £499)
• Amazon, 11-inch iPad Air (M3, 128GB): £499 (£100 off, RRP £599) BLACK FRIDAY DEAL
• Amazon, 13-inch iPad Air (M3, 256GB): £799 (£100 off, RRP £899) BLACK FRIDAY DEAL
• Amazon, 11-inch M4 iPad Pro (512GB): £1,033 (£166 off, RRP £1,199) BLACK FRIDAY DEAL
• Apple, £80 gift voucher with iPad Air
• Apple, £40 gift voucher with iPad and iPad mini

Black Friday iPhone deals

David Price / Foundry

Apple launched the iPhone 17 lineup in September, so shoppers should look for discounts on the iPhone 16 and 16 Plus, which were already cut by $100/£100. Additionally, the iPhone 16e will likely drop by $100 or more. Carriers will likely have enticing deals with trade-ins as well, but be wary of long-term contracts and terms.

Most iPhone deals in the U.S. are through carriers and require a trade-in or adding a new line. You can buy an iPhone from Apple and get a gift voucher though:

In the U.K. there are less limitations on the sale of iPhones so you will be able to pick one up unlocked at a discount if you would prefer to buy an iPhone up front, rather than on a contract. These are the best deals we’ve seen:

• Amazon, iPhone 16e (128GB): £509 (£90 off, RRP £599)
• Amazon, iPhone 16e (256GB): £649 (£50 off, RRP £699)
• Amazon, iPhone 16e (512GB): £849 (£50 off, RRP £899)
• AO, iPhone 16 (128GB): £644 (£55 off, RRP now £699)
• AO, iPhone 16 Pro (128GB): £899 (£100 off, RRP was £999)
• Apple, £60 gift voucher with iPhone 16 or 16 Plus
• Apple, £40 gift voucher with iPhone 16e

You can read our best Black Friday iPhone deals roundup for more information.

Black Friday Apple accessories deals

There are lots more Apple products you can buy to go with your new Mac, iPhone or iPad. Whether it’s a mouse and keyboard for your Mac, an Apple Pencil or keyboard cover to go with your iPad, charging cables and adapters, or AirTags so you can keep track of everything, you can grab a discount this Black Friday.

If you see a deal on any Apple Pencils, make sure they work with your iPad first. The Apple Pencil Pro is the newest model and is compatible with the iPad Pro, iPad Air, and iPad mini. The USB-C Apple Pencil is also compatible with these models as well as the 10th-gen iPad, but is missing some of the Pro features, most notably magnetic charging, squeeze gestures, and pressure sensitivity..

Thiago Trevisan/Foundry

U.S.

• Amazon, Apple Pencil Pro: $99 ($30 off, MSRP $129)
• Amazon, Apple Pencil USB-C: $69 ($10 off, MSRP $79)
• Amazon, Magic Keyboard for 11-inch iPad Air(M2/M3): $249 ($20 off, MSRP $269)
• Amazon, Magic Keyboard for 13-inch iPad Air(M2/M3): $300 ($19 off, MSRP $319)
• Amazon, Magic Keyboard for 11-inch iPad Pro (M4/M5): $289 ($10 off, MSRP $299)
• Amazon, Magic Kayboard for 13-inch iPad Pro (M4/M5): $334 ($15 off, MSRP $349)
• Amazon, Magic Keyboard Folio for iPad: $200 ($49 off, MSRP $249)

• Amazon, AirTag (4-pack): $65 ($34 off, MSRP $99)
• Amazon, AirTag (single): $18 ($11 off, MSRP $29)
• Amazon, Apple USB-C Charge Cable (2m): $18 ($11 off, $29)
• Amazon, Apple 35W Dual USB-C compact Port Power Adapter: $39 ($20 off, MSRP $59)
• Amazon, Apple MagSafe Charger (2m): $40 ($9 off, MSRP $49)
• Apple, $25 gift card with iPad keyboards

U.K.

• Amazon, Magic Keyboard: £75 (£24 off, RRP £99) BLACK FRIDAY DEAL
• Amazon, Magic Keyboard with Touch ID: £130 (£19 off, RRP £149)
• Amazon, Magic Keyboard with Touch ID & Numeric Pad: £159 (£20 off, RRP £179)
• Amazon, Magic Mouse (white): £59 (£20 off, RRP £79) BLACK FRIDAY DEAL
• Amazon, AirTag (4-pack): £74 (£45 off, RRP £119) BLACK FRIDAY DEAL
• Amazon, AirTag (single): £26 (£9 off, RRP £35)

Beats and other deals for Black Friday 2025

If it doesn’t have to be AirPods, take a look at these deals on Apple owned subsidiary Beats. You might also find some deals among our best earbuds for iPhones and Best over-ear headphones.

U.S.

• Amazon, Beats Solo 4: $130 ($70 off, MSRP $200)
• Amazon, Beats Solo Buds: $70 ($10 off, MSRP $80)
• Amazon, Beats Studio Buds +: $150 ($20 off, MSRP $170)
• Amazon, Beats Studio Pro: $170 ($180 off, MSRP $350) BLACK FRIDAY DEAL
• Amazon, Beats Pill: $79 ($71 off, MSRP $150)
• Amazon, Beats Flex: $30 ($50 off, MSRP $70
• Amazon, Sony WH-1000XM6: $398 ($51 off, MSRP $460) BLACK FRIDAY DEAL
• Amazon, Bose QuietComfort headphones: $199 ($150 off, MSRP $349) BLACK FRIDAY DEAL
• Amazon, Anker Soundcore Q20i: $37.99 ($32 off, MSRP $69.99) BLACK FRIDAY DEAL
• Apple, $50 gift card with Beats headphones
• Apple, $25 gift card with Beats Pill speaker

U.K.

• Amazon, Bose QuietComfort Ultra Earbuds: £199 (£100 off, RRP £299.95)
• Amazon, Sennheiser Momentum True Wireless 4: £149 (£80 off, RRP £229)
• Amazon, Beats Solo 4: £95 (£105 off, RRP £199.95) BLACK FRIDAY DEAL
• Amazon, Beats Fit Pro: £99 (£120 off, RRP £219.99) BLACK FRIDAY DEAL
• Amazon, Beats PowerBeats Pro 2: £171 (£79 off, RRP £249.99)
• Amazon, Beats Studio Buds +: £85 (£95 off, RRP £179.99)
• Amazon, Bose New QuietComfort Ultra headphones: £399.99 (£50 off, RRP £449.95) BLACK FRIDAY DEAL
• Amazon, Sennheiser HD505 headphones: £179.99 (£50 off, RRP £229.99) BLACK FRIDAY DEAL
• Amazon, Anker Soundcore P30i: £23.99 (£26 off, RRP £49.99) BLACK FRIDAY DEAL
• Amazon, Bose QuietComfort Ultra Earbuds: £199 (£100 off, RRP £299.95)
• Amazon, Sennheiser Momentum True Wireless 4: £150 (£79 off, RRP £229) BLACK FRIDAY DEAL
• Apple, £40 gift voucher with Beats headphones
• Apple, £20 gift voucher with Beats Pill speaker

Apple holds a shopping event every Black Friday, but it doesn’t offer actual discounts. Instead, Apple gives away gift cards when you buy certain products, which can be used on a future purchase.
In 2025 Apple is offering the following gift card values over Black Friday:

• $25/£20 Apple Gift Card: AirPods 4, AirPods 4 (ANC), Apple TV 4K, Apple Pencil Pro, Magic Keyboard for iPad Pro, Magic Keyboard for iPad Air, Magic Keyboard Folio for iPad, Beats Pill
• $50/£40 Apple Gift Card: iPhone 16e, HomePod, AirPods Pro 3, iPad (A16), iPad mini, Beats Studio Pro, Beats Solo 4, Beats Studio Buds +, Powerbeats Pro 2, Apple Watch SE, Apple Watch Series 11
• $75/£60 Apple Gift Card: iPhone 16, 16 Plus, AirPods Max
• $100/£80 Apple Gift Card: iPad Air, Mac mini
• $175/£140 Apple Gift Card: 13-inch MacBook Air
• $150/£120 Apple Gift Card: iMac
• $200/£160 Apple Gift Card: 15-inch MacBook Air
• $250/£200 Apple Gift Card: 14-inch & 16-inch MacBook Pro (M4 Pro/M4 Max)

Read more here: Apple Black Friday 2025: Here’s what Apple’s doing for Black Friday

Black Friday 2025: Where to shop for Apple deals

Stay tuned to Macworld throughout November to find the best deals as they arrive. But if you’re looking for a specific color or capacity, you can check out the following retailers. In the U.S., here are the best stores to shop for Black Friday deals:

If you’re based in the U.K., you’ll find deals at the following shops:

Black Friday 2025: Best deals for Apple products

Check out these roundups for the best Apple deals: