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Apple March event live blog: Every new product as it happens

Apple March event live blog: Every new product as it happens

29 seconds ago, By Michael Simon

iPhone 17e tidbits

  • A couple of things I’ve noticed about the iPhone 17e
  • It has a 4-core GPU compared to the iPhone 17’s 5 cores
  • It’s got a Ceramic Shield 2 front with 3x better scratch resistance
  • Same 26-hour battery life
  • It has slower 15W MagSafe charging
  • It doesn’t have the N1 chip

15 mins ago, By Michael Simon

No new colors for the iPad Air

Apple’s iPad Air is available in the same four colors as the previous two models: blue, purple, starlight, and space gray. Sorry, iPad Air fans.

That’s a picture of the M3 iPad Air, but you’d never know.

Apple

21 mins ago, By Michael Simon

iPhone 17e is here too!

Apple’s new entry-level iPhone has the C1X modem, A19 processor, MagSafe, and double the starting storage (256GB). It also now comes in a new soft pink color in addition to black and white. But it still has a notch. It starts at the same price, $599.

Apple

24 mins ago, By Michael Simon

The M4 iPad Air has arrived!

Apple has announced the new iPad Air with an M4 chip, N1 and C1X modem for 5G and WiFi 7, and 12GB of RAM for the same $599 and $799 starting prices.

1 hour ago, By Michael Simon

30 minutes away!

The first round of new products should arrive at the top of the hour on Apple.com and the Apple Newsroom. iPhone 17e? iPad Air? MacBooks!? We’ll know soon.

2 hours ago, By Michael Simon

First products expected at 9 am ET

Based on previous announcements, we expect Apple to unveil the first of its new products on Apple.com at 9 am ET (6 am PT/2 pm GMT). So stay tuned!

2 hours ago, By Michael Simon

A MacBook under $599?

Bloomberg’s Mark Gurman reports that Apple believes its new MacBook is “incredible value” and that it will “drive a serious number of switchers from Windows machines and Chromebooks.” This could just be Apple’s own hype machine at full tilt, but it could also signal that the new MacBook will be cheaper than we think. Could $499 be possible?

2 hours ago, By Michael Simon

Apple Stores ready for big crowds

According to Bloomberg’s Mark Gurman, Apple expects a “major rush” of customers at its stores following this week’s announcements. I assume that’s because everyone will want to check out the new low-cost MacBook, because I doubt people will be rushing to get a look at the M4 chip in the iPad Air.

2 hours ago, By Michael Simon

Apple March ‘experience’ event: What to expect

While Apple is promising a week of announcements, that really just means Monday, Tuesday, and Wednesday. But those three days will be filled with lots of new products. We’re expecting numerous updates to existing devices, including:

2 hours ago, By Michael Simon

Welcome to the Apple experience live blog!

Starting this morning, Apple will unveil a variety of new products over the course of the next three days. We expect products to arrive at 9 am ET, so stick around for the news, come back for the analysis of what Apple releases, and check out our social media sites (Facebook, Threads, and Bluesky) to join the conversation.

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