If you got a new Apple device this holiday season, it may be time to start using your three-month free Fitness+ trial. In a cryptic Instagram reel, Apple is teasing “something big” coming to its workout service.
The 15-second spot shows people reading newspapers with Fitness+-related headlines, including, “The Countdown Begins,” “2026 Plans Still Under Wraps—For Now,” and Something Big is Coming to Apple Fitness+.” Other parts of the ad hint at “brand new content” and “major moves” coming soon.
It’s not uncommon for Apple to announce new Fitness+ programs in early January. Earlier this year, Apple unveiled a new slate of programming on January 3 that included strength, yoga, and walking classes, as well as integration with Strava. Apple also teased these new programs with its Instagram account, but it was far less cryptic.
In November. Bloomberg’s Mark Gurman reported that Fitness+ was under internal review as Apple explored new paths for its struggling service. Additionally, a separate Health+ service has been rumored that fuses real-world medical professionals with Apple Intelligence to offer diagnostic advice. It’s not clear whether this “big” announcement is related to a change in Fitness+ or new content.
Fitness+ costs $9.99 per month or $79.99 annually, and is also included in Apple One plans. It is available on iPhone, iPad, Apple Watch, and Apple TV.
