Apple’s biggest wins and misses of 2025

As 2025 comes to a close, Macworld is proud to present our Apple awards,ta look back at the best and worst of everything released over the past 12 months. It was a busy year for Apple, with new products across its entire range of products, including iPhone, iPad, AirPods, Mac, and even Vision Pro. So join us as we recognize the products that made the most impact in 2025:

iPhone/iOS

Emma Rowley / Foundry

iPhone of the Year:  iPhone 17

The iPhone 17 isn’t just the best iPhone of 2025; it’s the best iPhone of the last five years. Apple finally stopped holding back features that should be table stakes for an $800 phone. You get double the storage, 120Hz ProMotion, 50 percent higher peak brightness, always-on display, better cameras, and speed and battery life that both exceed last year’s Pro model. All without raising the price. There’s never been a better year not to go Pro. — Jason Cross

Apple

iOS feature of the year:  Tackling Spam

Call Screening will silently answer unknown numbers and ask them to say why they’re calling, and you can see it all right on screen. It’s a great way to eliminate spam calls without missing legit calls from numbers that just aren’t in your contacts. Couple that with new spam filtering in Messages, as well as in the Phone app and FaceTime, and Apple is finally doing something about one of the biggest pain points of using a smartphone. There’s still a long way to go, but since upgrading to iOS 26 and enabling these features, I’ve noticed a big drop in the number of times a day I pick up my phone only to immediately hang up on a solicitation message. — Jason Cross

Britta O’Boyle

Color of the Year: Cosmic Orange

For the company that ostracized beige as the default color in computing when it launched the out-there Bondi Blue iMac in 1998, Apple has been rather tame in terms of its recent color choices. The iPhone 17 Pro’s Cosmic Orange is therefore a refreshing shock to the system and a vibrant return to form. Orange is no longer restricted to traffic cones and dodgy Seventies furniture. The Apple Store should hand out sunglasses for the crowds picking up the vibrant new iPhone and ignoring the dark blue one. There’s even a growing range of orange accessories available for the new phone. — Simon Jary

Apple

Oddity of the Year: iPhone Pocket

Readers of a certain vintage who still fondly remember when Apple released a pair of socks for its iPod back in 2004, were rocked once again with the unexpected—and indeed unasked-for—iPhone Pocket, which the company described as “a singular 3D-knitted construction designed to fully enclose iPhone, while expanding to fit your everyday items”. Designed in conjunction with the Issey Miyake design studio famous for Steve Jobs’ trademark turtleneck, the iPhone Pocket comes in eight crazy colors, including Peacock, Sapphire, and Cinnamon. We all laughed until it sold out in mere minutes. — Simon Jary

Foundry

Flop of the Year: Liquid Glass

Liquid Glass was Apple’s bold new, all-encompassing design language that radically changed the look of Apple’s software across all of the OS 26 software updates. Alan Dye, Apple’s vice president of Human Interface Design, tried to channel his inner Jony Ive by describing it as making “even the simplest of interactions more fun and magical.” We didn’t get that. Instead, Liquid Glass is the worst example of flamboyance over function, the opposite of Ive’s philosophy. — Simon Jary

Mac/macOS

Foundry

Mac of the Year: M3 Ultra Mac Studio

Overall, 2025 was a quiet year for Mac hardware, but one Mac made a sizable impact on Apple’s lineup. The Mac Studio was a bit of a surprise because its M3 Ultra chip was released out of sequence with  Apple’s usual cadence. Still, in the Mac Studio, it’s the fastest Mac available, leaving the M2 Ultra Mac Pro behind—way behind. At thousands less, it basically renders the Mac Pro irrelevant to everyone who doesn’t really need an expansion card. With its exnihilating CPU speed, powerful GPU performance, and robust expandability, the Mac Studio became King of the Macs in 2025. — Roman Loyola

Apple

Chip of the Year: M5

To say, “Apple is on a roll,” undercuts how much momentum the company has with its chips. Apple silicon is downright killing it, and the M5 chip exemplifies why. Making its debut in the MacBook Pro, the M5 provides an ideal and unprecedented combination of processing speed, graphics power, and energy efficiency in a consumer-level chip. The M5 is so good that Apple felt that it could wait until next year to release the M5 Pro and Max variants. — Roman Loyola

Foundry

Disappointment of the Year: Mac Pro

While every other Mac has some version of the M4 and the 14-inch MacBook Pro has an M5, Apple’s most expensive Mac still has the same M2 Ultra chip it got back in June 2023. Meanwhile, the Mac Studio with a superior M3 Ultra costs a couple of thousand dollars less, and I’m left to wonder: How can Apple charge upwards of $10,000 for a Mac with a two-plus-generation-old chip? There were plenty of opportunities to update the Mac Pro in 2025, but instead, Apple let it languish another year with the same aging processor.

iPad/iPadOS

Foundry

iPad of the Year: iPad Pro M5

Apple updated three of its four iPads in 2025 (sorry iPad mini), but the M5 iPad Pro is really the only one that could be considered for this distinction. All three updates were essentially chip refreshes (A14 to A16 (iPad); M2 to M3 (iPad Air); M4 to M5 (iPad Pro), but only the iPad Pro delivered a noticeable boost over its predecessor. Add in 50 percent more entry-level RAM, faster Wi-Fi, and fast charging, and you’ve got an upgrade worthy of a pro. — Michael Simon

Apple

Update of the year: iPadOS 26

This year’s WWDC keynote was jam-packed with features, from Liquid Glass to Live Translation and revamped app designs. But the star of the show was iPadOS 26, which introduced a new interface that incorporated many of the visual and productivity elements users have wanted for years, with resizable windows, macOS-like multitasking, and a new lease on life. — Michael Simon

Apple Watch

David Price / Foundry

Watch of the year: Apple Watch SE 3

Strictly speaking, the Series 11 was the best Apple Watch to come out this year (I find the Ultra models too bulky for everyday wear), but the SE 3 was without a doubt the one I’d recommend to a friend. It’s nearly as good and far better value. As part of the 2025 refresh, the SE gained an always-on display, a bigger and longer-lasting battery, improved scratch resistance, new health features and gestures, on-device Siri, and the option of 5G. And all that for $249! Forget the Series 11; this has everything you need from a smartwatch at an excellent price. — David Price

Services

Apple

Apple TV show of the year: ‘Pluribus’

There’s something nerve-wracking about recommending a TV show in the middle of a run–particularly one as unpredictable as *Pluribus*. Who knows where it will go from here? But just six episodes into the debut season of this frequently funny, occasionally harrowing sci-fi drama, and even against strong competition from the second season of *Severance*, I feel (reasonably) confident naming this as the Apple TV show of the year. As you’d expect from a Vince Gilligan production, *Pluribus* flips seamlessly between slow-burn beauty and sudden shocking action, between grief and humor and mystery. And Rhea Seehorn is superb as the last unhappy woman in the world. Maybe it’ll go downhill at some point, but let’s enjoy the ride while it lasts — David Price

Foundry

Service of the year: News +

Apple TV and Music may get all the attention, but Apple News+ came into its own in 2025. Apple’s daily puzzles had long revolved around somewhat pedestrian offerings, such as crosswords and Sudoku, but a completely original concept, Emoji Game, quickly became a unique and highly entertaining option for users seeking original concepts. And for those of us who have grown sick of the fluff and intrusive ads we come across when Googling recipes, Apple News+ added a new search function that lets you find recipes and view the ingredients and directions in a clutter-free interface. Neat, right? It gets better. You can directly set timers based on the stated durations and add the listed ingredients to your Reminders app. — Mahmoud Itani