Summary created by Smart Answers AI
In summary:
- Macworld reports that Apple released three new ‘Finder Guy’ TikTok videos featuring the character demonstrating Mac features like Stacks in Finder and ringlight for FaceTime calls.
- The mysterious character first debuted during the MacBook Neo release to engage TikTok’s millennial and Gen Z audience with Mac functionality.
- These lighthearted videos showcase Apple’s strategy to connect with younger users while highlighting practical Mac features in an entertaining format.
Mondays suck. Especially if you just had a really good weekend like me (“Project Hail Mary,” “Amaze! Amaze! Amaze!”). But Monday just got better because Apple has released three new Finder Guy videos on TikTok. Now I have the biggest smile on my face, and I’m feeling like I can tackle my week.
One video showcases a downtrodden Finder Guy (like me!) trying to overcome writer’s block (like me!). It ends with a bespectacled Finder Guy, who’s all smiles (like me!).
Another video shows how to use the Mac’s ringlight to make your FaceTime videos brighter.
A third video is for “Type Bs,” but don’t let that stop you from watching how to use the Stacks feature in the Finder.
The Finder Guy made his debut during the MacBook Neo release in a TikTok slideshow for the MacBook Neo’s specifications. Apple has since posted other videos to TikTok, but new Finder Guy clips didn’t show up until Monday. Clearly, Apple created the character to promote the Mac to TikTok’s audience, which is 78 percent comprised of millennials and Gen Z.
We actually don’t know much about Apple’s new mascot. The internet has taken to calling it Finder Guy due to its resemblance to the Finder icon, but we don’t actually know if the character has a gender. It’s also not clear if the narrator in the videos is the voice of the character. Will the character make an appearance at Apple’s 50th anniversary celebration or start popping up outside Apple stores?
We’ve sent Apple an email asking for more info (yes, we really did), and we’ll provide updates if we hear anything. In any case, Happy Monday!
