Best Apple Watch deals at Amazon U.S.
Best Apple Watch deals at Amazon U.K.
Amazon’s annual Prime Day sales event officially starts on Tuesday, June 23, but we’re already seeing some fantastic Apple Watch deals. This year’s event runs from June 23 to June 26, and Prime Day is usually a great time to save significantly on a new Apple Watch.
So far, we’ve seen discounts of $100 on the Apple Watch Series 11 and Ultra 3, along with a more modest $30 off the affordable Apple Watch SE 3. The same discounts are currently available across both watch sizes and for both GPS and GPS + Cellular models. If pricing starts to vary significantly by size or cellular option, we’ll note that here.
For more coverage of Amazon’s deals, check out our roundup of the Best Apple Prime Day Deals as well as our main Prime Day page.
Best Amazon Prime Apple Watch deals
Apple Watch Series 11
Apple / Amazon
The Apple Watch Series 11 was released in September 2025, and honestly isn’t very different from the Series 10. It’s slightly more durable and has marginally better battery life, but really, there’s no need to upgrade unless you have an older watch. It’s also harder to find existing inventory of the Series 10 than it was, while discounts on the Series 11 are abundant, so you don’t need to hunt for the older model to save money.
U.S. Prime Day price: Amazon is currently selling the 42mm GPS Apple Watch Series 11 for $299, which is a 25% discount from the $399 retail price and the same price as it was for Black Friday. Jumping up to the 46mm size adds $30, and adding cellular tacks on $100 more, but in all cases you’re looking at a $100 discount.
U.K. Prime Day price: You can get £70 off the price of the 42mm GPS Apple Watch Series 11 in the U.K. Amazon is selling it for £299, as it did for Black Friday.
Apple Watch Ultra 3
Apple
The Apple Watch Ultra 3 is a significant leap over the Ultra 2. Faster chip, longer battery, better display, satellite connectivity, and improved durability. You can’t really find the Ultra 2 new any more, but the Ultra 3 is probably worth the price anyway.
U.S. Prime Day price: You can save $100 on the Apple Watch Ultra 3, which is almost the biggest discount we’ve seen. Unlike other Apple Watch models, the Ultra series comes in one size and always includes cellular connectivity. The only price differences are for different finishes and bands.
U.K. Prime Day price: In the U.K., the Apple Watch Ultra 3 is available at an £80 discount – the same as the Black Friday price.
Apple Watch SE3
Apple / Amazon
Apple’s “budget” Apple Watch SE3 has a retail tag considerably cheaper than the Series 11. It’s a lot better than the SE2 ever was, though you do miss out on a few premium health features. With the Prime Day sales, the gap in price is narrower, so it might be worth springing for the Series 11.
U.S. Prime Day price: The Apple Watch SE3 is currently down to $219, a $30 discount, but we’ve seen it as low as $199 before and it may dip down that low during this Prime Day event. The larger size adds $30 and the cellular option adds $50.
U.K. Prime Day price: You can pick up the Apple Watch SE3 for £199, which is barely a discount over the £219 retail price, but not far off the lowest price we’ve seen – £197 back in March.
Watch List: The Prime Day Apple Watch deals we are looking out for
Based on recent reviews and pricing trends for the Apple Watch these are our buying recommendations:
| Model | Buy? | Best price | Best Deal |
|---|---|---|---|
| Apple Watch Series 11 | Yes | $399 / £299 | We don’t expect the discount to go any lower, so $399 / £299 for Apple’s best watch is excellent, especially as we don’t expect a big upgrade this fall. |
| Apple Watch Ultra 3 | Yes | $679 / £669 | We’d like the U.S. price to fall a little more to $679, but even $699 is a good deal, while in the U.K. this is as cheap as we’ve seen it. |
| Apple Watch SE3 | Maybe | $199 / £197 | Unless the SE3 price goes lower than $199/£199 we’d recommend a discounted Series 11 instead. |
Best Apple Watch Deals Right Now
Check below to find the best price we are seeing right now for each configuration compared to the best price we have ever seen and the full price.
We’ll start with U.S. prices. U.K. readers can find the best prices in the section below. We indicate in bold where the current price matches the lowest.
U.S. deals
U.K. deals
| Apple Watch | Deal | Lowest | RRP |
|---|---|---|---|
| Apple Watch Series 11, 42mm, GPS | £299 Get the deal | £299 | £369 |
| Apple Watch Series 11, 46mm, GPS | £317 Get the deal | £317 | £399 |
| Apple Watch Ultra 3 | £669 Get the deal | £669 | £749 |
| Apple Watch SE 3, 40mm, GPS | £199 Get the deal | £197 | £219 |
| Apple Watch SE 3, 44mm, GPS | £249 Get the deal | £239 | £249 |
Which Apple Watch to buy this Prime Day
David Price / Foundry
Choosing the right Apple Watch depends on your specific needs, whether you are looking for a rugged outdoor companion, a feature-rich flagship, or a budget-friendly entry point into the ecosystem. Our top recommendation for Prime Day is the Apple Watch Series 11.
Apple Watch Series 11: Best for Most Users
The sweet spot for the average iPhone user, the Series 11 includes a comprehensive suite of sensors for ECG readings, blood oxygen monitoring, and sleep tracking that can flag signs of sleep apnea or hypertension and offers several key improvements over previous generations.
Apple Watch Ultra 3: Best for outdoor sports
The Ultra 3 is the most capable and rugged option for avid runners, hikers, and athletes. It offers dual-frequency precision GPS for accurate tracking in rough terrain and battery life of 42 hours of normal use or 72 hours in Low Power Mode.
Apple Watch SE 3: Best value
A competent smartwatch without the premium price tag, the SE 3 offers an always-on display, essential safety features like Fall Detection and Crash Detection, and a heart rate monitor. If you can afford the Series 11 we recommend that instead, though.
For more advice read our Best Apple Watch guide.
Amazon Prime Day Apple Watch deals to avoid
David Price / Foundry
Avoid buying older Apple Watch models, such as the Series 10 or Ultra 2, unless the discount is exceptional. At this point, most remaining stock is refurbished, and with strong discounts often available on the latest models, there’s little reason to choose an older generation.
Before you buy, compare prices across different colors and sizes. While most configurations are discounted equally, popular color options can sometimes carry a small premium.
Don’t pay an extra $100 for a Cellular model unless you specifically need standalone connectivity. Cellular Apple Watches also require a separate wireless plan, typically around $10 per month. Double-check that you’re not accidentally selecting a cellular version when the GPS model would meet your needs.
Students and educators should check that they can’t save even more through the Apple Education Store: eligible buyers can save up to $80 on an Ultra 3 or up to $40 on a Series 11.
Should you buy an Apple Watch during Prime Day?
Prime Day is one of the best times of the year to buy an Apple Watch, alongside Black Friday. While Apple typically unveils new hardware in September, major Apple Watch changes aren’t expected this year, making current-generation models an easy recommendation if you find a strong discount.
Before you buy, keep the following in mind:
- Prime Membership Requirement: Many of the best deals are exclusive to Amazon Prime members. If you’re not a Prime subscriber, you can take advantage of Amazon’s 30-day free trial or sign up for a month and cancel afterward. Prime membership costs $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AU$6.99 on a monthly basis. As well as getting free two-day shipping, Prime customers also get access to Prime Video and Music.
- Compare Prices: Amazon isn’t always the cheapest retailer. Stores such as Walmart and Best Buy often run competing promotions during Prime Day, so it’s worth checking prices elsewhere before making a purchase.
- Alternative Sales: Missed Prime Day? Similar discounts often return during Amazon’s Prime Big Deal Days event in October and Black Friday sales in November.
- Student Savings: Students may find better value through Apple’s “Back to School” promotion, which typically runs from June to September in the U.S. and July to October in the U.K. Eligible purchases often include a free accessory, such as AirPods, with select Macs and iPads.
Prime Day deals are available in multiple countries, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the U.K., and the U.S.
Why you can trust Macworld’s recommendations
We have decades of experience with Apple devices and have tested and reviewed every Apple Watch since the original model. Everything we recommend has been thoroughly tested and weighed against its contemporaries and previous models.
We don’t recommend products we wouldn’t buy, and we don’t point out a deal unless it’s actually a deal—a product that can always be found at the “sale” price really isn’t on sale. Macworld checks Prime Day deals, comparing against MSRP, price history, model relevance and deal quality before we give our recommendation.
Amazon Prime Day: More Apple bargains
For more Prime Day coverage, check out our other Apple deal roundups:
