If you’re in the market for a new iPhone, Amazon’s Prime Day sales is a good time to find a deal, as long as you are in the U.K.
U.K. shoppers can save £280 on the iPhone Air, £65 off an iPhone 17e and £100 off an iPhone 17 Pro.
Amazon doesn’t sell the latest iPhone in the U.S. outside of the partnership with Boost Infinite, so, if you’re in the U.S., you won’t see deals on new iPhones (only renewed/refurbished items), but there are still plenty of savings on iPhone accessories.
The iPhone deals below are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed every Apple product we recommend and we won’t tell you to buy something that’s not an actual deal.
If you aren’t sure which iPhone to buy take a look at our iPhone buying guide and our comparison of every iPhone.
iPhone Air
Apple
Apple introduced the iPhone Air in September 2025. Positioned as the thinnest iPhone ever made. It represents a significant design departure from the rest of the lineup, prioritizing an ultra-slim form factor above all else
Amazon cut the price of the iPhone Air almost immediately after it went on sale. For Prime Day you can get the 256GB model, which Apple sells for £999, for £719.
iPhone 17e
Britta O’Boyle
The iPhone 17e arrived in March 2025. It’s Apple’s most affordable current-generation iPhone and comes with a few notable compromises.
Amazon has it for £534 this Prime Day – the lowest price we’ve seen.
iPhone 17
Hannah Cowton-Barnes / Foundry
iPhone 17 is the standard model in Apple’s 2025 iPhone lineup, released in September 2025. It’s widely considered the best iPhone for most people, offering a strong balance of features and price.
Amazon has it for £737 this Prime Day – the lowest price we’ve seen.
Best iPhone prices this Prime Day
Check the table below for the model you want and the current price – if it’s the lowest price we’ve seen that is indicated with bold.
| iPhone | Deal | Lowest Price | RRP |
|---|---|---|---|
| iPhone Air, 256GB | £719 Get the deal | £699 | £999 |
| iPhone Air, 512GB | £919 Get the deal | £774 | £1,199 |
| iPhone Air, 1TB | £1,119 Get the deal | £984 | £1,399 |
| iPhone 17e, 256GB | £534 Get the deal | £534 | £599 |
| iPhone 17e, 512GB | £799 Get the deal | £799 | £799 |
| iPhone 17, 256GB | £737 Get the deal | £737 | £799 |
| iPhone 17, 512GB | £949 Get the deal | £949 | £999 |
| iPhone 17 Pro, 256GB | £1,037 Get the deal | £1,037 | £1,099 |
| iPhone 17 Pro, 512GB | £1,199 Get the deal | £1,199 | £1,299 |
| iPhone 17 Pro, 1TB | £1,399 Get the deal | £1,399 | £1,499 |
| iPhone 17 Pro Max, 256GB | £1,137 Get the deal | £1,137 | £1,119 |
| iPhone 17 Pro Max, 512GB | £1,349 Get the deal | £1,349 | £1,399 |
| iPhone 17 Pro Max, 1TB | £1,549 Get the deal | £1,549 | £1,599 |
For more great deals see our round ups of the Best Prime Day Apple deals 2026.
