DuckDuckGo is continuing to build on its AI-free search experience by launching new extensions for Chrome and Firefox. These extensions make it easier to set the company’s AI-free search page to be the default search option in both browsers, reports TechCrunch.
“NO AI” is the first thing you see on DuckDuckGo’s AI-free search page, which has zero AI-generated answers, zero chat suggestions, and fewer AI-generated images in its search results.
This move comes at a time when interest in DuckDuckGo’s platform is surging after Google’s recent announcement of its own major AI initiative for its search engine. According to DuckDuckGo, traffic to its AI-free search page has increased by over 30 percent in a week.
At the same time, DuckDuckGo is not entirely opposed to AI. The company offers its own AI chatbot and subscription services with access to various AI models. This move simply comes down to one principle: DuckDuckGo wants to give users greater control.
