Color has never been a fixed thing. It shifts with light, with mood, with the hour of the day and the version of ourselves we bring to it. A single shade of blue can read as calm at breakfast and bold by nightfall. It’s this idea that identity is never singular—that sits at the heart of UNIQ’s new collaboration with PANTONE®: the Revix IV PANTONE® Edition Reversible Apple Watch Band.
On the surface, it’s a watch strap. Look closer, and it’s an argument about how we dress to reflect our different moods, perspectives, and sides of who we are.
UNIQ
The problem with one-sided design
Most accessories ask you to commit. One color, one texture, one mood, worn on repeat until it either becomes a signature or starts to feel stale. For a generation that moves fluidly between a client meeting, a gallery opening, and a Sunday run, that kind of rigidity feels increasingly out of step. The Revix IV starts from a different premise: that an everyday essential should flex the way a day actually does.
Its dual-color construction, finished with subtle PANTONE®-informed patterning, gives wearers up to eight distinct ways to style the band, yet in a minimalistic manner. A flip changes the entire register of the piece—from quiet and considered to unexpectedly playful—without changing the object itself. It’s the same idea PANTONE® has spent decades championing: that color is never neutral, it’s a language, and fluency in it means knowing when to switch tone.
UNIQ
Function first, always
None of this would matter if the mechanics didn’t hold up, and this is where UNIQ’s engineering does the quiet work behind the design story. A patented connector system makes the transformation between styles genuinely seamless—no tools, no fuss, just a twist and a new look. For those who want an added layer of confidence, optional matching loops reinforce the fit while doubling down on the strap’s dual-colour personality rather than hiding it.
Security, too, has been treated as non-negotiable. The upgraded magnetic attachment has been tested to withstand up to 1.3kg of pull—a reassurance for anyone who has ever felt an Apple Watch strap loosen mid-commute and wondered if their watch would survive the day. Length adjustment stays effortless, so the fit is exact rather than approximate.
Then there’s the part you feel before you see: a soft, leather-like exterior paired with a smooth, finely textured interior. It’s a small detail, but it’s the kind that separates an accessory worn out of habit from one worn with intention—comfortable enough for a twelve-hour day, refined enough not to announce itself.
UNIQ
More than a color
What makes this collaboration worth paying attention to isn’t the novelty of a reversible watch strap—plenty of brands have tried variations on that idea. It’s the thinking underneath it. UNIQ × PANTONE® isn’t simply pairing a product with a trusted color authority for credibility’s sake. It’s using color as a genuine design language, one that acknowledges that the people wearing it are not one thing, all the time.
UNIQ
UNIQ Blue Surge (above) is the key PANTONE® color representing the UNIQ × PANTONE® collaboration.
For design-aware professionals building a wardrobe of considered essentials, for students and young creatives testing out identity through what they wear, for anyone who simply wants an Apple Watch strap that won’t quit on them halfway through the day—the Revix IV offers something rare: an object built for change, without ever compromising on reliability, and offering affordability at just $39.90.
Flip it. Match it. Wear it. Every surge, after all, has character—the question is simply which side of yours shows up today.
