Little has changed in the PC graphics-card market, according to a new report Monday. Nvidia still controls the vast majority of the PC graphics card market, but Intel actually has a small share.
Yes, Intel and its partners managed to sell enough PC graphics cards (or add-in boards, as researcher Jon Peddie Research calls them) to capture a modest one percent of the market.
The real race, between AMD and Intel, isn’t that much of a race. Nvidia’s share of the PC add-in board market decreased sequentially, from 94 percent to 92 percent, but Nvidia’s share still increased from the same period last year, when it captured 90 percent of the market. In short, Nvidia powers 92 percent of the PC graphics cards sold in the third quarter of 2025, followed by AMD’s seven percent and Intel’s one percent.
It’s not much of an increase, but as of last year Intel had been virtually eliminated from the standalone graphics market.
The numbers obscure the fact that Intel is the market leader where integrated graphics is concerned. Last week, JPR reported that Intel’s total PC GPU share was 61 percent, representative of the fact that the vast majority of Intel’s PC processors include integrated graphics, and that Intel holds a dominant share in PC processors.
Still, that’s good news for Intel, whose CPU and GPU business has been battered by bugs, poor performance, and poor sales. It’s not clear who is buying Intel’s cards. Intel’s Arc B580 card was well-received, but customers obviously prefer Nvidia’s GeForce RTX lineup.
In total, sales of graphics cards jumped 2.8 percent sequentially to 12.02 million units during the third quarter. Jon Peddie, the author of JPR’s report, noted that consumers bought more than their usual share of PC graphics cards during the second quarter, due to potential panic buying over potential tariffs.
The attach rate of graphics cards remained roughly flat at 162 percent. (Here, the attach rate refers to the proportion of graphics cards sold in relation to the total number of PCs. The number includes graphics cards that are sold as part of a pre-built PC, plus separate channel or retail sales of PC graphics cards.) That number increased from 141 percent from a year ago.
“The 2024-to-2029 [combined annual growth rate]for AIBs is -0.7%, which has been the trend. However, with all influences in the market, we advise cautious optimism until the trade wars settle down and a quarter or two passes, which will give the market some stabilization,” Peddie wrote in a statement. “We also have to worry about an inflation-driven recession due to the socioeconomic turmoil created by the Trump administration.”
