Of course, Apple is also launching the iPhone Duo this month, with in-store availability beginning on October 23. However, as MacRumors notes, it’s unlikely that there would be secrecy around those displays, as the product has already been announced and new store displays are very much expected to go up around that time.
We’ve heard about stores receiving displays ahead of events and launches before, but it’s rare for Apple Stores to get information about new devices before the general public. So if the report is accurate, a date of October 8 would indicate that Apple plans to announce something next week rather than, or in addition to, October 13.
It’s also worth noting that Apple Stores don’t generally advertise new products until they’re available for purchase or at least on display. So if stores are changing their signage for October 9, it would indicate that something new will be available.
Apple is expected to launch at least three new smart-home devices, including an updated Apple TV 4K and HomePod mini, as well as a new smart-home hub. It’s not uncommon for Apple to space out announcements on multiple days when there isn’t an official event.
