These are the Apple stories that were bigger than the iPhone in 2024
2024 is fast fading behind us and thus, as is our custom, it’s time to cast our eyes back at the year that was and see how things shook out for Apple. A lot has…
Dan Moren
There may be no company more patient than Apple
Apple, it’s often been pointed out, generally isn’t the first to enter a specific product category. Take, most recently, the reports that Apple’s working on a version of Siri backed by large language models that’s…
The incredible M4 Macs create Apple’s biggest challenge yet
As the cavalcade of M4 Macs rained down upon us last week, it became clear that Apple has established a solid rhythm for updates to its processor line. So far, it’s been four years and…
The truth behind Apple’s most unpopular decisions: It’s not about you
Twelve years ago, my former Macworld colleague Lex Friedman and I were at an Apple-focused conference where we presented a talk called “Apple is Huge Now (And That Sucks For You).” The long and short…
We’re about to find out if Apple’s big bet is going to pay off
Apple Intelligence is about to hit the mainstream. Within the next couple of weeks, Apple is likely to ship iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, all bringing the first in the suite of…
These three pieces of old Apple tech have overstayed their welcome
Apple has a reputation as an uncompromising driver of new technology. Look no further than the classic example of shipping the original iMac without a floppy drive or legacy ports, or designing the iPhone without…
iOS 18 is missing more than just Apple Intelligence
Look, I’m not ungrateful. But the truth remains that nothing stokes the imagination of what Apple could do with its products more than the release of its latest hardware and software. As iOS, iPadOS, macOS,…
Ready to Glow: iPhone, Apple Watch, and everything else to expect at Apple’s event
Fall can be relied upon for a few things: baseball playoffs, the changing of the leaves, the emergence of pumpkin spice, and, of course, new iPhones. This year Apple is holding its annual special event…
Apple’s best software system is spinning its wheels
There was a brief shining moment where it seemed like Apple might really have cracked the automotive industry–it wasn’t necessarily for the reasons you might think. Yes, the company tried hard for years to build…
Apple’s slow and steady approach to AI will once again win the race
If you, like me, skim through the technology headlines most days, then you’ve probably been bombarded with what feels like every other headline featuring some permutation of artificial intelligence and how it’s going to change…