Apple’s latest batch of smartphones are due to go on sale tomorrow, but a few lucky journalists and influencers have been trying out the devices for some time. And while the verdict has been mostly…
Between four new phones, three new watches, and a new set of earbuds, Apple had lots to talk about at its Awe Dropping press event earlier this month. But these eight launches were only the…
In last week’s Apple Breakfast, which came out the day before Apple’s “Awe Dropping” event, I challenged the company to announce something affordable. Obviously, like all columnists who issue a challenge, I didn’t think this…
If you’re waiting for the first folding iPhone and feel like it will never arrive, don’t worry. Half of it just did, in the form of the iPhone Air. Now we just need to wait…
It all seemed to be getting so neat. Earlier this year the iPhone SE was retired, nominally replaced (at a considerably higher price point!) by the iPhone 16e, which left the entire range helpfully categorised…
The key to making a successful product is to identify a problem and then offer to solve it. But what happens when no problems remain? Then you have to create one. Or three. At its…
We knew it was coming, but it still blew our socks off. At the “Awe Dropping” press event today, Apple announced the iPhone Air, its ultra-slim flagship smartphone, which is just 5.6mm thick. It’s the…
There’s just one day to go until Apple unveils its new iPhones for fall 2025, and the last-minute rumors keep rolling in. The latest report appears to confirm battery specs for the entire range, and…
Of all the adjectives one could assign to Apple products, “cheap” comes quite far down the list. It’s never been a company with a strong interest in the bargain basement, preferring to sell a smaller…
In just three days, Apple will hold a press event to announce its latest round of new products. We’ve seen the artwork, we’ve read the tagline (“Awe Dropping”), and we can be pretty sure the…