The iPhone Air solves 3 huge problems (of Apple’s own making)
The key to making a successful product is to identify a problem and then offer to solve it. But what happens when no problems remain? Then you have to create one. Or three. At its…
David Price
David Price
The iPhone Air is thinner than these 17 very thin things
We knew it was coming, but it still blew our socks off. At the “Awe Dropping” press event today, Apple announced the iPhone Air, its ultra-slim flagship smartphone, which is just 5.6mm thick. It’s the…
Entire iPhone 17 range’s battery specs revealed in massive leak
There’s just one day to go until Apple unveils its new iPhones for fall 2025, and the last-minute rumors keep rolling in. The latest report appears to confirm battery specs for the entire range, and…
Here’s a challenge for the iPhone event, Apple. Announce something affordable
Of all the adjectives one could assign to Apple products, “cheap” comes quite far down the list. It’s never been a company with a strong interest in the bargain basement, preferring to sell a smaller…
Read Apple’s iPhone 17 event keynote right here*
In just three days, Apple will hold a press event to announce its latest round of new products. We’ve seen the artwork, we’ve read the tagline (“Awe Dropping”), and we can be pretty sure the…
Can’t wait for Apple’s iPhone 17 event? We’ve got the full keynote script right here*
In just three days, Apple will hold a press event to announce its latest round of new products. We’ve seen the artwork, we’ve read the tagline (“Awe Dropping”), and we can be pretty sure the…
The upcoming AirPods Pro 3 will reportedly be missing one key feature
There’s just one week left until the biggest event in Apple’s yearly calendar: the launch of the latest iPhone models. But some expert pundits have opined that the peripheral devices that launch alongside the iPhone…
It really happened! Someone made it to the end of the iPhone alarm time picker
What’s the most important iPhone feature? Based on the impact when it goes wrong, there’s a solid argument for the alarm clock. But even now, after countless billions of successful alarm experiences, it turns out…
The iPhone is the least exciting part of the iPhone event
In eight days, we’ll get our first official look at the new iPhone, with, very likely, the sort of anticlimactic disappointment that only comes after lengthy anticipation. Like each of its predecessors, the iPhone 17…
The Apple Watch sensor saga is over. Did everyone lose?
Like many great empires, Apple started out, and in some ways continues to view itself, as the little guy rebelling against The Man. A couple of upstarts in a garage taking on the might of…