Apple TV isn’t worth the wait
The joy of TV is its connectedness, the way it allows you to follow a story across multiple instalments as the narrative builds and breathes. Your experience of one episode informs your response to the…
David Price
David Price
Apple’s upcoming headphones appear to be built for MacBook Neo users
Based on the images–which we would tend to assume are legitimate, since they were used by multiple legitimate retailers and have been guiltily taken down since being spotted–the new headphones have a noticeably different design…
Those leaked camera-equipped AirPods probably aren’t coming this year
“By the summer [of 2026], when the company had sought to begin producing the earbuds, supply chain and software snags led Apple to postpone the product until 2027,” Gurman writes. By summer, he means mid-June,…
Will iPhone 17 Pro cases fit the 18 Pro? One major case maker is sure of it
This information, unsurprisingly, doesn’t come directly from Apple itself. Rather, it’s emerged by the roundabout route of an accessories company launching a series of cases for the iPhone 17 Pro and specifying on the packaging…
Why does Wall Street hate Apple now?
It’s all about balance. Thanks to a nuanced strategy, Apple was part of the AI conversation without plunging into AI investment as recklessly as rivals such as Microsoft and Google. It has also been relatively…
Apple’s Fitness+ service may be getting a live upgrade
This focus on live content is surprising. At the moment, all sessions on Fitness+ are pre-recorded, and it isn’t immediately clear what benefits would be delivered by having instructors perform live, other than an intangible…
Tim Cook did his best, for better or worse
The truth is that Cook’s actions have not always been those of an unfailingly good and decent man. On his watch, for example, Apple’s treatment of retail and support employees has come in for severe…
iPhone 18 set for a RAM upgrade, and maybe a massive one
(By that point, of course, this fall’s iPhone 18 Pro and iPhone Ultra will have taken the 17 Pro’s place at the top of the Apple range, and they may boast even more than 12GB…
Apple’s revolving door continues to spin, with more big-name exec changes
Whether planned or not, the high-profile personnel changes keep coming, with two more emerging this week. First, Apple internally announced the retirement of Jennifer Bailey, who has been at the company for more than two…
‘Everyone’ at Apple is already calling the folding iPhone ‘Ultra’
The point, however, is that none of this is yet official: when the device eventually launches, it could be called iPhone Fold, or iPhone Ultra, or something else entirely. It’s still up for debate. And…