The iPhone 16’s biggest competitor is the other version of itself
One of Apple’s greatest fears has come to pass: fragmentation has come for the iPhone and iPad. By the end of the year, users in part of the world will be able to harness the…
Jason Snell
Jason Snell
How much more are we willing to pay Apple for the things we love?
For nearly a decade, Apple has been progressively growing the revenue it makes from services–not just its search-engine deal with Google and its cut of App Store revenue, but everything from AppleCare support plans to…
The Apple Watch has reached the limits of its potential
In the nearly ten years since Apple first unveiled the Apple Watch, it’s become clear that the product excels at being a health and fitness accessory. Apple has added new health sensors over the years…
Apple is finally ready to unleash the full potential of the iPhone, iPad, and Mac
The future of technology sometimes goes in surprising directions, taking an obvious path and then suddenly doubling back to go down a road less traveled. There was a time when The Future was underpowered client…
A Siri divided against itself cannot stand
We’re about to enter the Apple Intelligence era, and it promises to dramatically change how we use our Apple devices. Most importantly, adding Apple Intelligence to Siri promises to resolve many frustrating problems with Apple’s…
Apple’s failures show the limits of its ambition
Apple is a colossus. Some of us might remember back when it was doomed and nearly bankrupt, but these days, it generates hundreds of billions of dollars in revenue every day and has a market…
Apple is about the enter the world of AI–and nothing will ever be the same
WWDC24 is almost here and everyone expects it to be all about AI. As the eyes of the tech world turn back to Apple, there’s a lot of work to do. It’s got to establish…
The future of the iPhone is coming but it’ll cost you dearly
It’s kind of hard to believe today, given how wildly successful the iPhone has been, that in the product’s early days there was only a single iPhone model for sale. It wasn’t until ten years…
How the iPad Pro’s M4 chip sets the iPhone and Mac on a new path
Well, that was fast. The M3 chip, introduced last October, is already yesterday’s news. We’re living in an M4 world, courtesy of the surprising announcement that the new iPad Pro is powered by Apple’s next…
Apple needs to become a software company again
I have an admission: Though I frequently review new Apple products, I don’t always buy them. Like many of you, I can’t afford to update every bit of Apple hardware every time the company revises…