As Apple starts a new era, mine comes to an end
My first day on the job at Macworld, Apple was perilously close to going out of business. It was the fall of 1997, and Steve Jobs had returned to Apple and engineered the ejection of…
Jason Snell
Apple’s OS 27 releases are out of the ordinary–in a good way
Summary created by Smart Answers AI In summary: Macworld reports that Apple’s WWDC 2026 marks a strategic shift toward quality-of-life improvements in macOS Golden Gate, drawing inspiration from beloved releases like Snow Leopard and iOS…
WWDC 2026: The year of the do-over
Summary created by Smart Answers AI In summary: Macworld analyzes Apple’s upcoming WWDC 2026 as a critical “do-over” event where the company must deliver on two years of accumulated AI promises after 2024’s rushed implementations.…
35 years ago, the Mac got an era-defining upgrade
Summary created by Smart Answers AI In summary: Macworld highlights how System 7, released in May 1991, introduced groundbreaking features like multitasking, virtual memory, and file sharing that transformed the classic Mac OS experience. This…
Apple’s biggest win last week made the fewest headlines
Summary created by Smart Answers AI In summary: Macworld reports that Apple promoted Johny Srouji to Chief Hardware Officer after he considered leaving during major leadership transitions, including Tim Cook’s departure. Srouji has led Apple’s…
Thanks for the wild ride, Apple. Let’s keep it going
Apple has turned 50, and this week I realized that I’ve been writing professionally about the company for two-thirds of its existence. (Excuse me while I try not to turn into dust and blow away…
How 50 years of moving fast and breaking stuff led to MacBook Neo
What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company introduced the MacBook Neo, a $599 laptop that has the potential to take the Mac to new…
MacBook Neo is classic Apple: Moving fast and breaking stuff
What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company introduced the MacBook Neo, a $599 laptop that has the potential to take the Mac to new…
Apple’s long, strange trip to the MacBook Neo
Summary created by Smart Answers AI In summary: Macworld highlights Apple’s journey from expensive PowerBooks costing over $2,000 to introducing the affordable MacBook Neo at $599. This marks Apple’s first truly budget laptop after 18…
Can Eddy Cue break Apple’s slump?
Earlier this month, Bloomberg’s Mark Gurman reported that Apple had scaled back its plans to launch a new Health+ service and was revisiting its entire health and fitness strategy. While this could be seen as…