Thanks for the wild ride, Apple. Let’s keep it going
Apple has turned 50, and this week I realized that I’ve been writing professionally about the company for two-thirds of its existence. (Excuse me while I try not to turn into dust and blow away…
Jason Snell
How 50 years of moving fast and breaking stuff led to MacBook Neo
What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company introduced the MacBook Neo, a $599 laptop that has the potential to take the Mac to new…
MacBook Neo is classic Apple: Moving fast and breaking stuff
What a funny coincidence that celebrations of Apple’s 50th anniversary would hit the same month that the company introduced the MacBook Neo, a $599 laptop that has the potential to take the Mac to new…
Apple’s long, strange trip to the MacBook Neo
Summary created by Smart Answers AI In summary: Macworld highlights Apple’s journey from expensive PowerBooks costing over $2,000 to introducing the affordable MacBook Neo at $599. This marks Apple’s first truly budget laptop after 18…
Can Eddy Cue break Apple’s slump?
Earlier this month, Bloomberg’s Mark Gurman reported that Apple had scaled back its plans to launch a new Health+ service and was revisiting its entire health and fitness strategy. While this could be seen as…
The Super Bowl wouldn’t be super without Apple
Summary created by Smart Answers AI In summary: Macworld explores Apple’s deep Super Bowl connection, from the iconic 1984 Macintosh commercial directed by Ridley Scott to becoming halftime show sponsor in 2023. Apple’s legendary Super…
The road to the next insanely great Mac is paved with AI
The original Macintosh arrived 42 years ago. Draw a line from that event to this week, in which credible reports suggest that Apple is finally getting close to fulfilling many of the promises it made…
A toast to Apple’s littlest Mac as it turns 21
Macworld At Macworld Expo in January 2005, miniaturization was on Steve Jobs’s mind. Since the world was in the midst of iPod fever, most of the focus was on the tiny iPod Shuffle. But 21…
From iPhone Fold to a touchscreen Mac, Apple’s 2026 is going to be epic
When all is said and done, I doubt anyone will cite 2025 as a key year in the history of Apple. The company admitted that it couldn’t deliver on a promise it made back in…
2025 will be remembered for what Apple didn’t deliver
Think back to the end of 2024. It was a more innocent time. Sure, after unveiling Apple Intelligence with great fanfare at WWDC in June that year, it hadn’t actually shipped much (other than a…