2025 will be remembered for what Apple didn’t deliver
Think back to the end of 2024. It was a more innocent time. Sure, after unveiling Apple Intelligence with great fanfare at WWDC in June that year, it hadn’t actually shipped much (other than a…
Jason Snell
34 years ago, Apple created a multimedia file format for the Mac, and it’s still all around us
The late 1980s and early to mid-1990s were Apple’s weirdest and wildest era. Wedged between the triumph of the original Macintosh and the return of Steve Jobs were a sort of Wilderness Years where the…
How the Mac’s M1 chip gave it a second life
Given the choice, Apple would have rolled out its first custom-designed Mac chips on its own terms, probably at a high-profile event in the Steve Jobs Theater at Apple Park. But given that it was…
The iPad Pro has finally fulfilled its destiny, with a little help from the M5
It’s not quite right to say that for the first five years of its life, the iPad was an iPhone (or an iPod Touch) with a really big screen meant to be a lean-back consumption…
Siri changed the world 14 years ago. Can it do it again?
I was there on that early October day 14 years ago when Apple–led on stage by Tim Cook, Phil Schiller, and Scott Forstall–rolled out iOS 5, the iPhone 4S, and one of the most important…
14 years later, Siri is again the key to Apple’s future
I was there on that early October day 14 years ago when Apple–led on stage by Tim Cook, Phil Schiller, and Scott Forstall–rolled out iOS 5, the iPhone 4S, and one of the most important…
Pro today, Air tomorrow: Apple’s iPhone lineup is designed to make waves
iPhone sales are important! For Apple’s bottom line, that’s about as obvious as a dog-bites-man statement can get. This year, early reports suggest sales of the iPhone 17 might be a little better than expected,…
There’s a lot of new Apple stuff. Here’s what’s actually worth buying
Last Tuesday was an expensive day. Apple event day is always an expensive day. New iPhones, Apple Watches, and AirPods Pro made their debut, and this means that on September 19, many of us will…
Apple’s Tim Cook era: 14 years of prolific products, profits, and politics
Fourteen years ago this month, Steve Jobs resigned and Tim Cook became the CEO of Apple. Given Jobs’s ongoing health issues, Cook’s ascension wasn’t unexpected; he had, in fact, filled the role during Jobs’s multiple…
A new Apple Watch is coming. It’s time to break the mold
Apple’s product lines follow a very specific pattern: start small, and then grow into something bigger and more complex. There was originally one Mac, one iPhone, one iPad, one Apple Watch. Over time, the product…