Can Eddy Cue break Apple’s slump?
Earlier this month, Bloomberg’s Mark Gurman reported that Apple had scaled back its plans to launch a new Health+ service and was revisiting its entire health and fitness strategy. While this could be seen as…
Jason Snell
The Super Bowl wouldn’t be super without Apple
Summary created by Smart Answers AI In summary: Macworld explores Apple’s deep Super Bowl connection, from the iconic 1984 Macintosh commercial directed by Ridley Scott to becoming halftime show sponsor in 2023. Apple’s legendary Super…
The road to the next insanely great Mac is paved with AI
The original Macintosh arrived 42 years ago. Draw a line from that event to this week, in which credible reports suggest that Apple is finally getting close to fulfilling many of the promises it made…
A toast to Apple’s littlest Mac as it turns 21
Macworld At Macworld Expo in January 2005, miniaturization was on Steve Jobs’s mind. Since the world was in the midst of iPod fever, most of the focus was on the tiny iPod Shuffle. But 21…
From iPhone Fold to a touchscreen Mac, Apple’s 2026 is going to be epic
When all is said and done, I doubt anyone will cite 2025 as a key year in the history of Apple. The company admitted that it couldn’t deliver on a promise it made back in…
2025 will be remembered for what Apple didn’t deliver
Think back to the end of 2024. It was a more innocent time. Sure, after unveiling Apple Intelligence with great fanfare at WWDC in June that year, it hadn’t actually shipped much (other than a…
34 years ago, Apple created a multimedia file format for the Mac, and it’s still all around us
The late 1980s and early to mid-1990s were Apple’s weirdest and wildest era. Wedged between the triumph of the original Macintosh and the return of Steve Jobs were a sort of Wilderness Years where the…
How the Mac’s M1 chip gave it a second life
Given the choice, Apple would have rolled out its first custom-designed Mac chips on its own terms, probably at a high-profile event in the Steve Jobs Theater at Apple Park. But given that it was…
The iPad Pro has finally fulfilled its destiny, with a little help from the M5
It’s not quite right to say that for the first five years of its life, the iPad was an iPhone (or an iPod Touch) with a really big screen meant to be a lean-back consumption…
Siri changed the world 14 years ago. Can it do it again?
I was there on that early October day 14 years ago when Apple–led on stage by Tim Cook, Phil Schiller, and Scott Forstall–rolled out iOS 5, the iPhone 4S, and one of the most important…