Apple’s smartest new features leave the Intelligence behind
The Macalope regrets to inform you that we’re still talking about AI and probably are going to be for the rest of time if current trends continue. But at least it now stands for something…
The Macalope
The Macalope
So Apple really made a great iPad Pro feature and just didn’t tell anyone?
Apple’s obsession with secrecy has struck again but this time in an unusual way. Yes, the company that is only able to sell devices by tricking people with that icky “marketing” that no other company…
A thinner iPhone is the right step in the wrong direction
Would you be surprised to learn there’s lots of AI-related news to talk about this week? Probably not. You probably wouldn’t be surprised if the Macalope said it was all AI-generated. First, there was Sam…
Apple’s rare iPad misstep is a symptom of a much larger problem
When did being able to read the room become a lost art? The arc of backlash to Apple’s “Crush” ad was wild to observe. The Macalope’s first reaction to it was thinking it missed the…
Apple’s so behind on AI it needs an intervention
The Macalope asks, do you want AI fast, or do you want it right? The Washington Post, it seems, wants it fast. “Apple is behind in AI and killed its self-driving car project. What’s next?”…
Wait, is Apple actually doomed for real this time?
You might want to sit down for this. … Apple saw its smartphone sales in China plummet by 19.1% year-over-year in [Q1 2024]. Counterpoint Technology Market Research (April 23, 2024) That’s a lot of percents,…
Apple can learn a valuable lesson from the Humane AI pin disaster
Son, your mother and I want to talk to you about AI. No, don’t get up. Look, we don’t want you to learn about it on the streets. Because it’s an ugly business. The Macalope…
Apple’s bold new Vision is very hard to see right now
The Vision Pro is an odd duck. (What else would you do with an odd duck than strap it to your face?) It’s a device that’s largely defined by its experiences, from spatial computing to…
Apple is doomed because the iPhone is too big to fail
Congratulations to all of the Macalope’s fellow Apple writers! The U.S. Department of Justice has given us all something to write about for the next umpteen years. Yes, you’ve probably heard by now that the…
Apple and AI: Imperfect together
Ads. They are the disgusting fuel that makes the world go ‘round. You thought it was angular momentum. Nope. Business Insider raises the prospect of more ads on Apple products. “Apple has begun testing an…
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