Apple’s real intelligence? Winning the waiting game
Apple is behind on AI! We all know it! It was in all the papers. But Horace Dediu wonders if Apple didn’t pull off the most brilliant move in corporate history. That move? Not dumping…
The Macalope
Don’t worry, Apple isn’t going all practical
They did it! Yes, last week Apple announced the much-rumored “cheap laptop”, the MacBook Neo. Coming in a variety of almost actual colors, the Neo ships with an A18 Pro processor and starts at just…
Apple does cheap better than most companies do good
Welcome to… Experience Week. On a scale of one to “bubble bath with Bad Bunny”, how would you say you are enjoying the experience so far? As of this writing, the experience so far has…
Apple’s AI products are all doomed. Wanna guess why?
It is time for another edition of Old Man Macalope Explains How Things Used to Be Better. No, don’t get up. Back in the early 2000s, there were three big Apple rumors: the tablet, the…
A colorful MacBook is coming to chase away the Siri doom
It is mid-February 2026, and the Macalope is still writing “Where does the time go? All things fade. Soon we die.” on all his checks. It’s a little game he likes to play with the…
Game over, losers. The iPad won
Harken, if you will, back to a simpler time. A time when the Macalope’s columns were mostly concerned with dunking on people who said ridiculous things about Apple or Apple products. What happened to those…
It’s over. The iPad won
Harken, if you will, back to a simpler time. A time when the Macalope’s columns were mostly concerned with dunking on people who said ridiculous things about Apple or Apple products. What happened to those…
If Apple is richer than ever, why does it feel so broke?
First off, the Macalope would like to assure you that he is not in the Epstein files. Let’s just get that out of the way. The Macalope is letting you know because it seems like…
Does Tim Cook even care about Apple’s image anymore?
Apple, traditionally, has been known for great message discipline. We might not have always liked its message, and its message was sometimes pretty glad-handed, but it was usually consistent. What happened with that? One event…
Oh, great, now the rest of Apple is doomed because of AI too
What happens when the unstoppable force of AI meets the immovable object that is Apple’s stranglehold on the supply chain? Guess we’re gonna find out because, according to technology columnist Tim Culpan, the massive amounts…