11:01: “But you will,” he adds.
11:02: It seems the event is drawing to a close. Except…
Apple
One more thing…
11:03: Those three little words: “One more thing…”
11:04: Time for another video. What’s Apple got in store for us? We’re seeing screens: screens on the wall, screens on shelves, screens sitting on the nightstand. Their owners are using them to FaceTime, talk to Siri, check the weather, search the web, control the lights, and adjust the heating. Some are just being used as clocks. It’s Apple’s long-rumored smart home hub.
11:06: Here’s the slogan: “HomeHub: Because What You Really Need Is Another Screen.™️”
11:07: John Ternus is pumped. “Apple is excited to push into the smart-home market and diversify our revenues going forward,” he says.
11:08: The HomeHub comes in two versions, both based around a 7-inch screen. The more slimline version is essentially just the screen and can be hung on the wall (there’s a magnetic attachment for this purpose); the second mounts this screen on a half dome like a HomePod mini cut in half.
11:10: There’s a clever feature based on facial recognition: the device is able to determine who’s looking at it and adjust preferences in real time, with apps and content displayed that vary according to the user. It has Center Stage, of course, and looks perfect for videoconferencing.
11:11: The HomeHub costs $349 and is available to pre-order from September 12. It will ship on September 18.
11:12: “We’ve got lots more smart-home products on the way to drive growth metrics,” says Ternus. And that wraps up the event for today.
Foundry
Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too.
Trending: Top stories
6 ways the fall iPhone event will ‘Surprise’ and delight Apple fans.
With an eye for hardware and a passion for smart design, John Ternus is the perfect CEO for this Apple era.
Apple’s loaded September kicks off with ‘huge launch’ this week.
Mahmoud Itani explains why Apple’s folding iPhone will be ‘Ultra’ in name only.
An iPhone Ultra stylus would be a colossal mistake.
Apple finally hits a VR home run.
Podcast of the week
Apple is set to reveal new iPhones on September 9, so on the latest episode of the Macworld Podcast, we talk about what to expect: the iPhone 18 Pro, new Apple Watches, and a new folding iPhone.
You can catch every episode of the Macworld Podcast on YouTube, Spotify, Soundcloud, the Podcasts app, or our own site.
The rumor mill
Apple’s loaded September kicks off with ‘huge launch’ this week.
Apple Watch Series 12 features leaked ahead of Apple’s fall event.
iPhone 18 Pro leak claims the A20 Pro will have dramatic GPU gains.
Software updates, bugs, and problems
iOS 27 will actually speed up your old iPhone—here’s the proof.
And with that, we’re done for this week’s Apple Breakfast. If you’d like to get regular roundups, sign up for our newsletters, including our new email from The Macalope–an irreverent, humorous take on the latest news and rumors from a half-man, half-mythical Mac beast. You can also follow us on Facebook, Threads, Bluesky, or X for discussion of breaking Apple news stories. See you next Monday, and stay Appley.
