The incredible M4 Macs create Apple’s biggest challenge yet
As the cavalcade of M4 Macs rained down upon us last week, it became clear that Apple has established a solid rhythm for updates to its processor line. So far, it’s been four years and…
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Apple’s next big thing may be a smart iPad you can hang on your wall
Apple just wrapped up its slate of 2024 devices, but it’s never too early to look ahead. And according to a new report, big things are on the way. As reported by Bloomberg’s Mark Gurman,…
Apple’s controversial list of the top 100 albums of all time is now a $450 book
If you’re an Apple Music fan, love lists, and like reading short blurbs about all-time great records, your new favorite book has arrived. If you have $450 to burn that is. Apple Music has announced…
Apple’s Black Friday Sale 2024: Apple’s deals and what you can save
The biggest shopping day of the year is Black Friday, which falls on Friday, November 29, 2024. We’ll be updating this article with details of Apple’s 2024 Black Friday sale as soon as they are…
There’s a logic to Apple’s laziness
Macworld I can’t help but smile as the internet erupts with anger. The reason this time? Apple has switched its Mac accessories from Lightning to USB-C… and declined to take this opportunity to relocate the…
The M4 Ultra will reportedly get a massive core upgrade for Apple’s highest-end Macs
With the recent MacBook Pro release, Apple introduced the M4, M4 Pro, and M4 Max chips, but there’s still one more chip in the series left: the M4 Ultra. A recent report gives us a…
All of a sudden, Apple’s cheapest devices are fantastic value
As Apple fans (and Terry Pratchett fans) know well, there’s a difference between cheapness and value for money. The lowest price isn’t necessarily the best bang for your buck. You get what you pay for,…
Apple’s record Q4 2024 earnings: Services, iPhones sales up; tax hit eats into profit
Apple on Thursday announced its fourth quarter 2024 earnings, posting revenue of $94.9 billion for the quarter, a 6 percent increase year over year, and a record for the quarter. Quarterly earnings per diluted share…
The M4 Mac mini illustrates Apple’s unhealthy power button obsession
I’ve been thinking a lot about the new M4 Mac mini. When I saw it on Tuesday, I decided that, contrary to widespread allegations, it does not look like an Apple TV 4K; it’s more…
The truth behind Apple’s most unpopular decisions: It’s not about you
Twelve years ago, my former Macworld colleague Lex Friedman and I were at an Apple-focused conference where we presented a talk called “Apple is Huge Now (And That Sucks For You).” The long and short…