As Apple starts a new era, mine comes to an end
My first day on the job at Macworld, Apple was perilously close to going out of business. It was the fall of 1997, and Steve Jobs had returned to Apple and engineered the ejection of…
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The AI PC era has a benchmarking problem
I like numbers. Data feels sure. What could be better than measurable progress, a way of quantifying the world to stop arguments before they start? But as we all know, people find plenty of reason…
Sonos Era 100 SL Review: A cheaper AirPlay speaker for Apple users
At a glance Expert’s Rating Pros Competitive price Good sound quality Supports AirPlay 2 Powerful sound in a compact design Cons No audio via USB-C Wired connections require an additional adaptor Bass could be firmer…
The $20 AI subscription era has become untenable
Welcome to the inaugural edition of PCWorld’s latest newsletter! The subject: AI, and how it’s coming to change our world, whether we like it or not. The best way to prepare for the coming AI…
The Tim Cook era: Apple’s most important products from 2016-today
Summary created by Smart Answers AI In summary: Macworld examines Apple’s most significant product launches from 2016 to today, including the iPhone X, AirPods, Apple Watch Series 4, M1 chip, and Vision Pro. These innovations…
‘The era of bargain-priced PCs is behind us’
Analyst firm IDC said that memory shortages and other obstacles are proving to be more challenging to overcome than previously thought, prompting the firm to lower its PC forecast for 2026 and to declare PC…
End of an era as last Intel MacBook Air is declared vintage
As one year ended and another began, Apple blew away the cobwebs by shunting a further batch of products into its “Vintage” category, including the last ever MacBook Air to run an Intel chipset. As…
Google enters ‘new era’ of AI with its advanced Gemini 3 model
Google is launching Gemini 3, its most intelligent AI model yet. From the outset, users will have access to the flagship Gemini 3 Pro model, which is multimodal from the ground up and can process…
The M5 MacBook era is reportedly ready to begin very soon
In the latest Power On newsletter, Bloomberg’s Mark Gurman reports that Apple is “nearing mass production” of the next MacBook Pros and MacBook Airs. The laptops are expected to be released at the end of…
Apple’s Tim Cook era: 14 years of prolific products, profits, and politics
Fourteen years ago this month, Steve Jobs resigned and Tim Cook became the CEO of Apple. Given Jobs’s ongoing health issues, Cook’s ascension wasn’t unexpected; he had, in fact, filled the role during Jobs’s multiple…