Sherlock

Apple Intelligence is Sherlock and Watson all over again

by Jason Cross
June 14, 2024
How To – Apple Mac
7 min read

Apple Intelligence marks a turning point. Not just for Apple, which finally learned how to say “AI” and is diving head-first into making big generative AI features a central part of its products. It’s a…

Did Apple just Sherlock its most loyal users?

by David Price
June 12, 2024
How To – Apple Mac
6 min read

Last month I stepped into the breach to bravely defend a trillion-dollar corporation from social-media criticism: I felt that viewers of Apple’s new “Crush” iPad ad were being hypersensitive and overly literal in ascribing to…