Siri changed the world 14 years ago. Can it do it again?
I was there on that early October day 14 years ago when Apple–led on stage by Tim Cook, Phil Schiller, and Scott Forstall–rolled out iOS 5, the iPhone 4S, and one of the most important…
Siri
Siri
14 years later, Siri is again the key to Apple’s future
I was there on that early October day 14 years ago when Apple–led on stage by Tim Cook, Phil Schiller, and Scott Forstall–rolled out iOS 5, the iPhone 4S, and one of the most important…
Siri suddenly has a whole lot of company in being terribly late
As we all know, Apple is famously late to the AI party. So late, in fact, that it missed everyone doing keg stands and Kevin jumping off the roof into the pool. Also, the cops…
Report: Apple is building an AI-powered web search for Siri
While we’re still waiting for the new Apple Intelligence-infused Siri to arrive on our iPhones, a new report claims Apple’s plans for its digital assistant go far beyond the scope outlined so far. According to…
Apple is reportedly testing a revamped Siri powered by Google Gemini
A new report from Mark Gurman at Bloomberg tells us that Apple is working with Google to test out a custom version of Gemini that could power Apple’s next-gen Siri voice assistant in the cloud.…
Macworld Podcast: Apple AI and Siri progress report
This week, we introduce a brand-new version of the Macworld Podcast. Our main topic of discussion is an update to Apple’s work in AI and Siri. Plus, the worst thing that happened this week, what…
Report outlines how Siri is holding up Apple’s entire product launch strategy
Apple’s Siri voice assistant is something of a punching bag in the tech industry, with numerous articles pointing out its inaccuracy and lack of cutting-edge features. (Even Apple itself has internally acknowledged that delays to…
Apple India job posts suggest AI search is coming to Siri, Safari, and Spotlight
Apple published two job openings on LinkedIn and on its job search portal last week. In them, the Bangalore, India, location is looking for two engineers for its machine learning/artificial intelligence team. The two adverts…
Apple may give Siri a brain transplant with the help of Claude or ChatGPT
While we’re still waiting for some of the Apple Intelligence Siri features promised next year, a big new report from Mark Gurman at Bloomberg says that Apple is talking with Anthropic and OpenAI about replacing…
I unlocked Apple’s hidden Siri chatbot in iOS 26 with surprising–and hilarious–results
Apple is reportedly giving Siri a Large Language Model (LLM) upgrade in a year or two. The boost is expected to make the iPhone’s virtual assistant more conversational and equip it with a broader range…