Apple’s failures show the limits of its ambition
Apple is a colossus. Some of us might remember back when it was doomed and nearly bankrupt, but these days, it generates hundreds of billions of dollars in revenue every day and has a market…
Jason Snell
Jason Snell
Apple is about the enter the world of AI–and nothing will ever be the same
WWDC24 is almost here and everyone expects it to be all about AI. As the eyes of the tech world turn back to Apple, there’s a lot of work to do. It’s got to establish…
The future of the iPhone is coming but it’ll cost you dearly
It’s kind of hard to believe today, given how wildly successful the iPhone has been, that in the product’s early days there was only a single iPhone model for sale. It wasn’t until ten years…
How the iPad Pro’s M4 chip sets the iPhone and Mac on a new path
Well, that was fast. The M3 chip, introduced last October, is already yesterday’s news. We’re living in an M4 world, courtesy of the surprising announcement that the new iPad Pro is powered by Apple’s next…
Apple needs to become a software company again
I have an admission: Though I frequently review new Apple products, I don’t always buy them. Like many of you, I can’t afford to update every bit of Apple hardware every time the company revises…
Call Apple Vision Pro a flop at your own risk
When I was a kid, the first personal computer I ever saw showed up in an elementary school classroom one day and changed my life. But in the early days of the computer, they were…
Who wins when regulators take on Apple? Maybe no one
Titans are clashing. Big tech companies, including Apple, are facing legal challenges from government entities such as the European Commission and the U.S. Department of Justice. Battle lines are being drawn. Compromises are being floated.…
An open Apple isn’t good for anyone
If Apple had its way, it would never open the App Store to competition, never offer web downloads of apps, never allow app developers to link to outside websites, and probably never reduce its cut…
Apple is selling Vision Pro all wrong
Apple really sweated the launch of the Vision Pro. It brought select retail employees to Cupertino for multi-day training sessions in which participants tried the hardware and memorized the script to be used while demonstrating…
How Vision Pro’s weirdness can take Apple’s safest products to new heights
No matter what you think of its future prospects, we can all agree that the Apple Vision Pro is weird, right? One of the world’s most powerful companies has spent a decade preparing to ship…
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