14 years later, Siri is again the key to Apple’s future
I was there on that early October day 14 years ago when Apple–led on stage by Tim Cook, Phil Schiller, and Scott Forstall–rolled out iOS 5, the iPhone 4S, and one of the most important…
Jason Snell
Jason Snell
Pro today, Air tomorrow: Apple’s iPhone lineup is designed to make waves
iPhone sales are important! For Apple’s bottom line, that’s about as obvious as a dog-bites-man statement can get. This year, early reports suggest sales of the iPhone 17 might be a little better than expected,…
There’s a lot of new Apple stuff. Here’s what’s actually worth buying
Last Tuesday was an expensive day. Apple event day is always an expensive day. New iPhones, Apple Watches, and AirPods Pro made their debut, and this means that on September 19, many of us will…
Apple’s Tim Cook era: 14 years of prolific products, profits, and politics
Fourteen years ago this month, Steve Jobs resigned and Tim Cook became the CEO of Apple. Given Jobs’s ongoing health issues, Cook’s ascension wasn’t unexpected; he had, in fact, filled the role during Jobs’s multiple…
A new Apple Watch is coming. It’s time to break the mold
Apple’s product lines follow a very specific pattern: start small, and then grow into something bigger and more complex. There was originally one Mac, one iPhone, one iPad, one Apple Watch. Over time, the product…
macOS Tahoe’s Liquid Glass makeover sends a clear message: The Mac is an afterthought
Apple’s OS 26 public betas are now out, marking another major milestone on the road to their release this fall. While all the social-media discourse has been about Apple’s new Liquid Glass design, that talk…
macOS Tahoe finally puts the Spotlight where it belongs
Twenty years ago, Mac OS X Tiger introduced us to a search feature that would stand the test of time: Spotlight. And while at the time I found myself ambivalent about its many quirks, some…
How 30 years of chip transitions paved the way for the spectacular Apple Silicon era
With the announcement that macOS Tahoe will be the last Mac OS version to support Intel Macs, Apple’s preparing to close the books on the third chip transition in Mac history. It doesn’t get a…
Why WWDC is better than New Year’s Day for the Apple world
While the rest of the world has already ushered in the new year, in the Apple world the year starts on Monday of WWDC week, when Apple opens its annual Worldwide Developers Conference and sets…
30 years ago, Apple fans met the Mac clone. This is the weird, wild story
Thirty years ago, the first Mac clones rolled off an assembly line in Austin, Texas. If you’re not of a certain age, you might not even believe that there were once Mac clones. For most…