Tim Cook is the best kind of CEO: Boring
Let the Macalope just state upfront that he is not really a fan of “personality” CEOs. This is why it continues to astound him how lucky Apple fans were to have had Steve Jobs. As…
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Ad nauseam: Apple might actually be doomed if this keeps up
Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads. Disclaimer: you can’t talk about Apple ads…
Those Apple AI rumors aren’t all that Perplexing when you think Intelligently about it
I don’t know if you’re “in the know” like the Macalope but it seems to this antlered observer that Apple may have a bit of an AI problem on its hands. And it might be…
There ain’t no AI Siri and there never was
Ladies, gentlemen, and those who identify otherwise, start your outrage engines because we may be on the cusp of a new Apple-gate! This is very exciting. We haven’t had one of these in quite some…
Apple needed to fix one thing at WWDC25 and it didn’t
At Monday’s WWDC keynote, Apple pretended 2025 was just another year. There was a lot of speculation about how Apple would frame this event (some of it from this pointy pontificator). Turns out it framed…
WWDC is filled with questions but don’t expect Apple to answer them
Now is the WWDC of our discontent. As the Macalope detailed last week, Apple’s been having a bit of a year of it. It’s been a bad enough year for the company that it seemingly…
Tim Cook’s year is doomed, and it’s not even June yet
Has anyone done a check-in with Tim Cook lately? You know, just drive by the Apple campus and see how things are going? Maybe bring him an edible basket of some kind? He’s been having…
Maybe Apple was right about Siri all along
According to the latest Apple tea, Siri is a four-letter word that shan’t pass Apple’s lips. Bloomberg’s Mark Gurman reports that Siri will not be discussed much at next month’s WWDC. That makes sense. The…
Apple is doomed because Apple isn’t doomed
It’s time for Schrödinger’s Apple doom, where the company is not “doomed” but ehhhhh sorta a little doomed? Writing for The Houston Chronicle, Dwight Silverman wants to have his anti-Apple doom headline and eat his…
Give up the App Store purchase fight, Apple, it’s just not worth it
It is time once again for a little segment the Macalope likes to call “Let’s Give Apple Advice We Know It’s Not Going To Listen To”! OK, the Macalope has never named any segment that…