Apple’s obsession with ads is killing the iPhone
Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into…
Apples
Apples
Apple’s iPhone Air MagSafe Battery is 20% off for the first time ever
If Apple’s super-thin iPhone Air has one drawback, it’s the battery life. Apple understands this, which is why it makes a MagSafe battery pack that fits perfectly under the iPhone Air’s camera bump. Normally $99,…
Apple’s John Ternus just became the new Jony Ive
Summary created by Smart Answers AI In summary: Macworld reports that Apple’s John Ternus has been given expanded responsibilities, now overseeing the company’s entire design team including both hardware and software interface groups. This significant…
Apple’s next wearable could be an AI pin
Summary created by Smart Answers AI In summary: Macworld reports that Apple is developing an AI wearable pin, potentially launching in 2025 to compete with OpenAI’s similar device designed by Jony Ive. The AirTag-sized device…
Inside Enchanté, Apple’s AI chatbot for employee productivity
Summary created by Smart Answers AI In summary: Macworld reports that Apple has developed Enchanté, an internal ChatGPT-like AI assistant for employees that rolled out in November 2025. The secure chatbot serves as a centralized…
Rare sale on Apple’s official Thunderbolt 4 cable slashes more than 50% off
If you have a newer MacBook, then you have support for Thunderbolt 4, which brings faster file transfers and charging compared to standard USB-C, as well as support for high-resolution displays and multiple peripherals through…
Why Apple’s M5 Pro and Max chips will be worth the long wait
Summary created by Smart Answers AI In summary: Macworld anticipates Apple’s M5 Pro and M5 Max chips will deliver substantial performance improvements, with the M5 Max potentially achieving over 31,000 in multi-core CPU performance. These…
A toast to Apple’s littlest Mac as it turns 21
Macworld At Macworld Expo in January 2005, miniaturization was on Steve Jobs’s mind. Since the world was in the midst of iPod fever, most of the focus was on the tiny iPod Shuffle. But 21…
From iPhone Fold to a touchscreen Mac, Apple’s 2026 is going to be epic
When all is said and done, I doubt anyone will cite 2025 as a key year in the history of Apple. The company admitted that it couldn’t deliver on a promise it made back in…
iPhone 2026 preview: A year of change for Apple’s biggest product
For the last several years, the iPhone line has been stuck in a rut. Incremental improvements to performance and battery life are great, but the iPhones of last year sure seem a lot like the…