Apple’s AirTag 4-pack is back down to its best price ever
We all lose track of our keys, wallet, and baggage here and there, but a Blurtooth tracker can definitely take some of the worries off your mind. Today’s deal will help: Amazon is selling a…
Apples
Apples
Apple’s Magic Trackpad is finally getting real competition (or not)
The Apple Magic Trackpad is one of the must-have Mac accessories and has been available for nearly 15 years without any real competition. However, that’s about to change as Hyper is at the Consumer Electronic…
Why Apple’s bizarre iPhone SE name change actually makes sense
Major tremors in the iPhone rumorsphere last week, with the news that Apple is planning a name change for the next version of the iPhone SE. Goodbye, iPhone SE; hello, iPhone 16E. Here at Macworld…
In 2024, Apple’s hits were misses and its misses were hits
Where I grew up, you’d often hear the phrase, “Don’t get your hopes up!” Not in any kind of discouraging, Dickensian sense, I hasten to add. Merely a friendly warning that high expectations often lead…
Apple’s smart home push could include an Amazon Ring killer
After largely ignoring the smart home for years, Apple is poised to make a grand entrance in 2025. Rumors claim Apple is gearing up to launch a new iPad-like home controller in 2025 as well…
Apple’s most forgotten product is still its best stocking stuffer
Apple is famously good at making customers excited about its new releases, but that doesn’t mean the company applies its powers of persuasion to all products equally. As I plan to discuss further in this…
5 exciting products that will shape Apple’s 2025–and beyond
Apple has had a jam-packed 2024. From kickstarting its spatial computing era with the Vision Pro to finally embracing AI on its platforms—the firm has laid some solid groundwork that could reshape the tech industry…
In 2025, even Pro users will want Apple’s cheapest devices
The musician Stephin Merritt once joked that he would be happy to sell only a single copy of each album he makes, provided that single copy costs $100,000. Which coincidentally is pretty close to Apple’s…
Apple’s 2024 full of surprises set up an unpredictable future
Hi, it’s me, Father Time. This is my 421st More Color column, only about 20 of which have been part of my annual attempt to predict the future while blaming myself for failing to properly…
Apple’s plans for a gigantic foldable iPad make no sense
After years of sitting on the sidelines of the foldable device market, Apple is reportedly planning to finally launch a folding device of its own, according to multiple new reports. In the latest edition of…